In this episode, host Kristi Mitchell talks with Darleen Priday, Director of Business Development for Peachtree VA and founder of DP Consults, about marketing mistakes and lessons learned.

Key topics include:

• The challenges of transitioning from referral-based business to strategic marketing
• The relationship between sales and marketing functions
• Learning from a DIY Google Ads experience gone wrong
• The importance of having solid organic marketing foundations before investing in paid advertising
• Why clarity in messaging and target audience is crucial
• The value of working with experts rather than trying to do everything yourself
• Why consistent execution over time (3+ months) matters in marketing
• The benefits of getting outside perspective on your marketing and business strategy

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com