"Cultivating a clear culture is the only way to get a group of people together working towards a common mission.”

In this episode, Tony Ferraro, Senior Executive Coach at Floyd Consulting, joins us to challenge the premise of culture and how it impacts success through the lens of a professional football coach’s winning leadership strategy.

Listen in as we explore how Deion Sanders’s ability to challenge conventional definitions of culture allowed him to recruit and coach a team of winners. Along the way, you’ll rediscover the fundamentals of building a championship team as we discuss the importance of aligning people's attitudes with the desired culture.

In this episode, you’ll learn:

1. When faced with questions or assumptions about culture, challenge them to ensure that you're approaching the topic with an open mind and understanding
2. Understand that culture is not just about perks, but it encompasses the systems, expectations, behaviors, and beliefs that shape an organization's mission and how people feel when working towards it
3. Having a clear mission and goal is crucial for creating a winning culture. Ensure that everyone on your team is aligned and working towards a common objective

Things to listen for:

[02:57] Challenging assumptions to form culture

[08:27] Deion Sanders’s winning mindset

[09:43] Communicating clearly and avoiding assumptions

[19:24] The power of analytics and data for performance measurement

[21:52] Being a coach vs a manager

[26:15] How to expand your horizons by consuming diverse content

Resources:

• Floyd Coaching
• The Culture Assessment
• Matthew Kelly’s Books
• Floyd Coaching’s Blog

Connect with the Guest:

• Tony Ferraro’s LinkedIn

Connect with the Host & Floyd Coaching:

• Kate Volman’s LinkedIn
• Floyd Coaching on LinkedIn
• Floyd Consulting on Facebook
• Floyd Consulting on Twitter
• Floyd Consulting on YouTube
• Floyd Consulting on Instagram