In part two of our podcast with Bob Harlow we’ll listen to selections from his 2019 CMA Conference session, Audience Building on a Budget. Market Researcher Bob Harlow has spent the last two decades helping arts organizations, foundations, and corporations understand how different audiences think and make decisions. He currently leads his own market research organization based in New York City. Listen-in as he addresses conference attendees and discusses the unique uses of focus groups by Orchestra X and the Minnesota Opera.

To learn more about Bob Harlow visit www.bobharlow.com

CMA’s National Conference receives support from the National Endowment for the Arts and the New York City Department of Cultural Affairs.

Additional support for this podcast was provided by the Wallace Foundation’s "Building Audiences for the Arts" initiative.

www.wallacefoundation.org/knowledge-ce…default.aspx.

Learn more by visiting our Audience Engagement Resource page: www.chamber-music.org/audience-engagement

Theresa Hubbard, associate director for program operations at Fractured Atlas, explores the benefits and tools of crowdfunding sites. Find out how to make crowdfunding an effective fundraising tool, and how to turn your donors into your audience.

Every ensemble—from young or emerging to well-established performers and educators— ponders artist management. Should an ensemble seek a large, well-known agency? Is self-management a better alternative? When is the appropriate time to look for management? Experienced artist manager Nancy Christensen of Christensen Arts will discuss these topics and more in this episode of CMA Talks: Understanding Artist Management.

In this episode of CMA Talks, Kaori Fujii, founder & president of Music Beyond, offers a practical framework for integrating art and social action. She discusses where to begin, when to seek advice, how to develop your personal narrative and mission, and different methods for supporting your goals—including fundraising, sponsorship, and community partners.

In this episode, we listen back to Olivia Marlowe-Giovetti's May 2018 First Tuesday session on Improving Marketing Outcomes with A/B Testing.

This episode was produced in partnership with The Wallace Foundation’s Building Audiences for the Arts initiative.

Learn more by visiting our Audience Engagement Resource page: https://www.chamber-music.org/audience-engagement

Listen as Donna Walker-Kuhne (President, Walker Communications Group) discusses practical, proven strategies for building audiences that better reflect the diversity of your local community.

To learn more about Donna Walker-Kuhne and Walker International Communications Group Inc., visit www.walkercommunicationsgroup.com .

https://vimeo.com/152711011

CMA’s National Conference receives support from the National Endowment for the Arts and the New York City Department of Cultural Affairs.

Additional support for this podcast was provided by the Wallace Foundation’s "Building Audiences for the Arts" initiative.

https://www.wallacefoundation.org/knowledge-center/building-audiences-for-the-arts/Pages/default.aspx.

Learn more by visiting our Audience Engagement Resource page: www.chamber-music.org/audience-engagement