Failure is a right of passage for entrepreneurs. For Katrina Carroll-Foster, the knowledge gained by closing her first business led her to help over 30 startups transition into large corporations. “Once we had those conversations, once we made some decisions, and really looked up: ‘Why did we fail? What do we learn from it?’ Eight years later, I’ve really tried to leverage that in the work that I do with my clients.” Katrina is the founder and CEO of Kollectively Business Strategies, a strategy consultant firm specializing in brand and marketing strategies. She champions small business and newly-minted entrepreneurs as a mentor, advisor and speaker for organizations like Futurpreneur, the Forum for Women Entrepreneurs and The Next Big Thing. Recently, Katrina helped launch The Raise Collective with 4 other founders to help change the ratio of women in early-stage investing. In this week’s #StartupPodcast, host Rivers Corbett talks to Katrina about how her involvement with the startup community has helped shape her into an expert strategist in the marketing field.

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