In this episode, James breaks down one of the most overlooked tools in modern B2B sales: the business case. With budgets tighter than ever and more stakeholders involved in decisions, your champion can’t win without the ammo to sell your product internally. James explains how to build a compelling one-pager, how to test your champion's commitment, and how to leverage AI to scale your efforts without losing impact.

Perfect for AEs navigating longer sales cycles, mid-market and enterprise sellers, and revenue leaders looking to improve deal velocity and close rates.

FREE SALES RESOURCES

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

→ Deals are stalling and slipping?

→ Struggling to hit your revenue goals?

I’ve created a load of free resources to help you solve the problems above.

1) Free Prospecting Course

Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

2) Downloads

Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

3) The Sales University

Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more.

Find all these and more at https://therevenueenabler.com/

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