On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show!

On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show!

Download our 2024 Insights Community Benchmarking Guide here

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On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center of the work.

We're evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact - especially those making a difference in Insights roles.

We started in 2014 and have over one hundred episodes on the books. What sparked this change in direction? We have become increasingly drawn to leading thinkers in insights roles that drive impact in their roles and who are champions of purposeful change in their organizations. 

Our podcast combines compelling caareer journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Keep an eye out for the launch of our first episode, starring Matt Thell from General Mills. 

On this week's episode of Real World Branding, Bill Gullan President of Finch Brands and podcast host talks Insights Socialization with Victoria Ng, Director Consumer Insights at Sodexo. 

After engaging in and investing in research, there is still more work to be done to translate data into insights. By socializing the data and making it appealing to more than just researchers, it extends the life and purpose of the data. 

Are you making your data sets more digestible by creating visual stories to accompany the data? Should you be? We think so.

Listen to our podcast and hear more from Bill Gullan and Victoria Ng as they talk Insights Socialization.

Check out our Socializing Insights blog post and watch how we translated Sodexo's data into a video. 

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In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity.

Check out our Rebranding Strategies for M&A blog and Download a copy of our M&A Branding Playbook.

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As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet - for a variety of reasons these initiatives can sometimes fail to make the desired impact or can degrade over time.  Two of Finch Brands' senior insights leaders - John Ferreira and Tim DeGennaro - joined our podcast to (a) discuss signs that an insights community needs an upgrade and (b) debunk the myth that switching providers/platforms is difficult. 

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Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses. In this episode of Real-World Branding, Finch Brands' own Kate Virzi, discusses her career - brand side on the Subway marketing team and as a supplier at Nielsen's BASES - and how researchers and clients alike can socialize insights to drive action. 

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Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world. 

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Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.     If you like the podcast, please give us a rating! For the first time, you can find a video of our podcast recording on YouTube.

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