Katherine Martín-Fisher welcomes Chandler Lyles to discuss his journey into entrepreneurship and the lessons learned from past business failures, leading to the creation of High Beam Marketing. They explore various marketing strategies, insights, and the challenges of branding and website optimization. Chandler shares his approach to tackling new business problems and compares organic versus paid social media marketing. The conversation highlights the importance of navigating business transitions, mentorship, and the significance of taking action and building a strong team. Chandler offers his perspective on the debate between marketing agencies and in-house marketing, and the episode concludes with ways to connect with him and a call to action.

(0:00) Introduction to the podcast and guest Chandler Lyles

(1:21) Chandler's background and transition to entrepreneurship

(4:21) Lessons from business failures and High Beam Marketing inception

(6:28) Marketing strategies and business insights

(9:14) Tackling new business problems

(11:05) Branding, website optimization, and marketing challenges

(15:37) Comparing organic and paid social media marketing

(22:57) Navigating business transitions and mentorship

(25:59) Emphasizing action and team significance

(29:16) Connecting with Chandler Lyles

(31:26) Marketing agencies vs. in-house marketing debate

(34:00) Closing remarks and call to action