In this episode of Devora Rogers’ Change Agents: Inside Modern Insights podcast, Devora sits down with colleague Megan French to demystify market research and “insights” in plain language. Together they unpack how brands learn what people really think and do (from surveys and focus groups to modern mobile ethnography), why the work can get messy, and how a single insight can reshape products, messaging and strategy.

About the Guest

Megan French, Sales Enablement Specialist at Alter Agents

Megan French is a Sales Enablement professional at Alter Agents with five years of experience helping sales teams thrive. A former English teacher, her background in communication and writing gives her a unique perspective in the field. A proud wife and mother, Megan is always chasing her next learning opportunity.

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers

In the premiere of Change Agents: Inside Modern Insights, host Devora Rogers shares the personal moment that sparked the show: an unexpected MS diagnosis, a hospital stay, and a surprising obsession with one simple question: who decided warm blankets should always be available? From “blanket microwaves” to busted assumptions in market research (including a tuna brand growth story no one saw coming), Devora introduces the kind of curiosity-led insights that can reshape strategy, challenge myths, and change everything.

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers

What actually drives change?

In this trailer for Change Agents: Inside Modern Insights, host Devora Rogers, Chief Strategy Officer at Alter Agents, introduces a podcast that goes behind the scenes of the insights that reshape brands, challenge assumptions, and reveal what really drives human behavior.

Through conversations with insight leaders from companies like TikTok, LinkedIn, Uber, and more, the show explores the research breakthroughs, unexpected discoveries, and strategic moments that force organizations to rethink what they thought they knew.

Because real change doesn’t happen by accident.
It starts with insight.

Follow Change Agents: Inside Modern Insights and join us wherever you listen to podcasts. 🎙️

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers