Change Cycle

What does it really take to disrupt a billion-dollar industry built on convenience—and plastic? In this behind-the-scenes look at the upcoming Cambio Roasters podcast interview, Kevin Hartley shares how a single idea—replacing plastic K-Cups with infinitely recyclable aluminum—turned into one of the fastest-growing coffee brands in the U.S.

But this isn’t just a story about packaging. It’s about living with intention, building a business around the triple bottom line, and taking real financial risks to create meaningful change. From supporting coffee farming families to navigating investor pitches and scaling a sustainability-driven startup, Kevin reveals the hard truths and surprising opportunities behind mission-led entrepreneurship.

If you’ve ever wondered whether doing good can actually drive business success, this conversation offers a compelling—and practical—answer.

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After a brief two-week pause due to spring break, work travel, and illness, Christine Yeager returns to the Change Cycle Podcast with a packed update on the rapidly evolving world of Extended Producer Responsibility (EPR) and recycling policy.

In this episode, Christine previews an exciting upcoming guest lineup featuring leaders from the Association of Plastics Recyclers, innovators in recyclable K-Cups, and voices reshaping fashion reuse—while also inviting listeners to recommend future guests at [email protected].

Beyond the podcast updates, she dives deep into major EPR developments across the U.S., including Oregon’s first curbside expansion in Dallas, new producer portal deadlines across California, Colorado, Oregon, and Washington, and emerging compliance requirements shaping the industry. Christine also breaks down legal challenges impacting packaging and textile EPR laws, highlighting ongoing lawsuits and regulatory uncertainty in California, Oregon, and Colorado.

From infrastructure investments and rural recycling expansion to market pressures in recycled PET and real-world compliance strategies, this episode offers a timely, actionable look at where EPR policy is headed—and what producers, recyclers, and brands need to do right now to stay ahead.

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What happens when companies take sustainability seriously—without waiting for regulations to force their hand? In this conversation, host Christine Yeager and Christina Ross from Credo Beauty explore the carbon accounting challenges facing the beauty industry, sharing the company's experience now in its third year of emissions reporting—an effort many brands still avoid. They discuss the realities of working with imperfect data, the emotional and operational cost of sustainability pivots for smaller companies, and why focusing on the biggest impact areas matters more than perfect accuracy.

From Scope 3 emissions and ingredient-level traceability to innovations like packaging made from recycled beauty empties, the discussion highlights how mission-driven brands can move the industry forward through collaboration, transparency, and practical action—even without policy pressure.

Today, Christine Yeager dives deep into one of the most transformative forces in the recycling industry: Extended Producer Responsibility (EPR). Christine unpacks how EPR laws across the United States are reshaping packaging design, recycling infrastructure, and brand strategy — turning regulatory pressure into powerful market signals.

From rising EPR fees on flexible films like plastic mailers and pet food bags to new definitions of recyclability based on collection access, sorting capability, and responsible end markets, the conversation explores how companies must rethink materials, cost models, and long-term pipeline plans. Drawing on insights from the Plastics Recycling Conference and recent developments such as CalRecycle selecting Land Bell U.S.A. to operate California’s textile EPR program, Christine breaks down what these changes mean for brands nationwide.

You’ll learn how EPR fees are influencing packaging lightweighting, material optimization, and national vs. state-specific compliance strategies — and why flexible film recycling, polypropylene cups, and textile recovery programs are becoming strategic battlegrounds in the circular economy.

If you’re navigating EPR compliance, sustainable packaging design, or recycling market shifts in 2026 and beyond, this episode delivers critical insights to help you turn regulation into opportunity.

We may not think much about our pets' carbon footprint because they are just small and innocent creatures, but they also have a significant collective impact on the health of the planet. Christine Yeager sheds light on how the entire pet industry can make better choices to build a more sustainable future with Allison Reser Hamburger, Director of Sustainability & Innovation at the Pet Sustainability Coalition (PSC). Together, they discuss what it takes to improve ingredient sourcing and packaging in pet food and products, even if it requires a huge amount of compromise from companies and corporations. Allison also explores how to solve the disconnect between public values and industry actions, often caused by powerful forces like capitalism, materialism, and short-sightedness.

What happens when circular economy policy meets real-world resistance?

In this episode of Change Cycle, Christine Yeager puts extended producer responsibility (EPR) systems through a stress test—examining how they hold up under lawsuits, market volatility, political shifts, and public scrutiny. From California’s refined packaging regulations to Oregon’s ongoing legal challenge, and new EPR bills emerging in Illinois, New York, New Hampshire, and Wisconsin, she unpacks the fast-moving U.S. policy landscape.

But durability isn’t just about surviving headlines. Drawing lessons from Germany, France, Belgium, and British Columbia, Christine explores what makes EPR systems financially stable, legally defensible, operationally sound, and adaptable over time. She argues that lasting circular economy progress depends not only on strong funding mechanisms and governance—but on leaders who can navigate controversy and stay committed when the pressure rises.

As U.S. EPR policy matures, the real question isn’t whether it will face resistance. It’s whether it’s built to endure it.

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Textiles compose a huge chunk of global waste, and they usually end up in the dumpster and are never recycled. Christine Yeager discusses what it takes to improve textile circularity with Marisa Adler, Senior Consultant at Resource Recycling Systems (RRS). She explains how to navigate the ever-increasing challenges and limitations of Extended Producer Responsibility (EPR) and create more recovery pathways for textile reuse, recycling, and repurposing. Marisa also highlights the complex pathways of textiles in secondhand and international trade, as well as the rising tensions between financial responsibilities and environmental goals. Find out how the government, the corporate world, and even your very own home can join forces in vastly improving textile circularity.

Why is recycling still broken in the U.S.—even when consumers are trying to do the right thing? The problem isn’t a lack of education or effort. It’s a fragmented system built on inconsistent state laws, conflicting definitions of “recyclable,” and outdated standards that confuse consumers and brands alike.

In this deep dive, Christine Yeager explains why blaming consumers misses the mark, how Extended Producer Responsibility (EPR) laws in states like California, Oregon, and Colorado are reshaping recycling rules, and why education can only work when the system itself is aligned. From the FTC Green Guides and APR testing standards to the reality of plastics, textiles, and flexible packaging, this conversation reveals what’s really standing in the way of higher recycling rates—and what needs to change to rebuild trust in the system.

If you’ve ever wondered why recycling feels so confusing, this episode breaks down the structural issues behind the headlines—and why fixing the system matters more than lecturing consumers.

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What does it take to make wine both sustainable and appealing to today’s consumers? Christine sits down with Rhonda Motil, VP of Marketing at J. Lohr Vineyards & Wines, to explore sustainable wine marketing, modern consumer engagement, and experience innovation in the wine industry. Rhonda shares strategies for promoting certified sustainable wines, adapting to changing demographics, and boosting sales through virtual wine tastings and creative campaigns like “Search for the Seal.” She discusses the advantages of working at a family-owned winery, leveraging tradition while embracing innovation, and connecting with younger audiences through approachable, fun wine experiences. From wine industry trends to sustainability certification, this conversation provides actionable insights for wine brands looking to educate consumers, drive engagement, and thrive in a competitive, evolving market.

Resources: 

• CA Grown Article: J. Lohr Wines – A Legacy of Sustainability
• TriplePundit Article: CA Winery J. Lohr Uncorks Sustainability
• Wine on tap – the 2022 J. Lohr Estates Seven Oaks Cabernet Sauvignon is now available on tap/in keg. 
• Below is a link to a couple of photos of the 750ml bottle showing the CSWA logo on the back label as well as the press release announcing the CSWA designation:
• https://brandfolder.com/s/4jst399m3gmgk9w2mfwf98p
• Press Release including information of the wine now available in keg: https://www.jlohr.com/latest-news/seven-oaks-certified-california-sustainable
• Sustainability Infographic:

The J. Lohr Sustainability from Vineyard to Bottle and Beyond infographic is our visual representation of both why and how sustainability is a core value at J. Lohr, weaving in the importance of the three pillars of sustainability and the California wine industry’s impact thus far. https://assets.jlohr.com/v3/media/general_images/JLohr_Sustainability-Infographic__Mar-2024-large.jpg

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If you get a little uneasy when you hear the phrase “EPR is operationalizing,” you are not alone. For years, Extended Producer Responsibility has been theoretical, directional, and stuck in legislation. But now, it is finally moving into day-to-day business operations. Launching the second season of the Change Cycle Podcast, Christine Yeager breaks down what operational EPR means for your business and how to deal with it with clarity and strategy. Learn how to proactively manage your data, be comfortable with the discomfort of change, and turn compliance into a strategic advantage.

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