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Change of Altitude Podcast
Change of Altitude Podcast episodes
- 9 min
- 8 min
- 12 min
- 16 min
- 12 min
- If You’ve Never Heard of a Yottabyte … the Smart Money is on You Will Be Soon
Volume of data mind boggling
Beginning of 2020 … global data created est. 44 zettabytes
If this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.
By 2025, it’s estimated that 463 exabytes of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day!
Key daily statistics:
- 500 million tweets are sent
- 294 billion emails are sent
- 4 petabytes of data are created on Facebook
- 4 terabytes of data are created from each connected car
- 65 billion messages are sent on WhatsApp
- 5 billion searches are made
Need to understand:
- Architecture
- Relevance vs. clutter
What to do?
- Take the lead
- Educate yourself
- Right Internal and external partnerships
- Numbers not words … diligently measure
- Sales contribution
- Revenue
- Business
- Balance data with creativity
8 min - You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy
Marketing’s 4 Ps:
- Price
- Product
- Promotion
- Place
Impact of New Technologies:
- artificial intelligence
- augmented reality
- 5G connectivity
- Internet of Things
- Smart speakers
- Wearables
- Blockchains
Leading to increased levels of:
- Consumer insights
- Real-time interactions
- Hyper-targeted, hyper-relevant consumer engagement
Marketing’s History
- Better product … tell consumers
- Consumer psychology
- Relationship
- Affinity
- Status
- Attractiveness
- Joy
- Success
- Internet & data driven
- Not just online
- Direct mail
- Direct response ads
- One-to-one … individualized messaging
- Not just online
- Social Media & mobile
- New technologies
- Exponential increase in data
- Real-time interactions
- Decline of sales funnels
- Expectation of great products and experiences
- Positive impact on society
Success factors
- Authenticity
- Immersive
- Real-time
- Sensible and sensitive
- Remote delivery and management
- Logistics
- Experiences
- Demos
- Training
Marketers’ needs
- Open-minded
- Technology savvy
Content
Messaging
Imaging
New devices
Complexity
Collect, analyze, and leverage data
Mission
- Brand building
- Reputation management
- Drive business growth
- Create platforms for sustained competitive advantage
- Platform
- Partnerships
- intellectual property
13 min - 9 min
- 12 min
- 8 min
About Change of Altitude Podcast
From the publisher's feed
Entrepreneurs are the lifeblood of our society. These impact makers put it all on the line to drive innovations that change the way we live and work, create jobs so our economy can grow, pay taxes…
to fund government services, and give back through charitable donations when they achieve success.
Unfortunately, half of all startups will fail in their first five years of existence.
Greg Adams is a serial intra- and entrepreneur who turned his knowledge and experiences gained over the last 40 years into leading the digital transformation of one of N. America’s most iconic travel brands. Today he works with thousands of small business owners to grow their bottom lines and oversees a global distribution network that generates billions of dollars every year.
Join Greg on his journey to discover the real reasons some entrepreneurs succeed and others fail. You will not want to miss an episode as he shares what he’s learned that works, his own successes and failures as he launches and grows his latest startup adventure, and interviews other results driven entrepreneurs to discover how they overcame their biggest challenges to eventually achieve success.