It’s hard to deny we are seeing an economic recession. While that is a scary thought for those in the real estate industry, the truth is that there is a lot of opportunity for us. Three Things You’ll Learn in This Episode How should we handle the recession? What can we still do when the market slows down? How to position yourself during a recession. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s that? Ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Folks, what we’re going to be chatting about today is the R word. The recession. It is here, folks. Interest rate just went up what 7.75 basis point as of this morning, the Dow was under 30,000. Interest rates as of yesterday, according to my mortgage broker friend were 7.125%. What are we going to do? There is we actually just did an event on this topic last night. So I think it’s very relevant to share with you guys sort of what we uncovered there, because it’s extremely relevant to what’s going on in the market. And right now I understand you might be scared, I understand, you might be worried. But the reality of it is, is that these types of markets that we’re about to experience and face are when the biggest opportunities actually occur. The greatest transfer of wealth you guys always occurs during a depression or a recession, not during the peak bullish market. So what you want to be focused on though, is where you’re going to take your message. And while everybody else is out there, just doing a bunch of doom and gloom, what I wanted to share with you on is how to change this conversation. Because if you’re watching the news, if you’re watching the media, you’re probably like, literally on the verge of having a heart attack, because literally everything they do is not only not true, but it never seems to be at least notice. But it’s scary. It’s scare tactics. And if you don’t know how to change the conversation to your client tell your clients are going to remain scared. So what I’m going to chat about is how do we change the conversation. And it’s a lot easier than you think. So what I want to do is start out with some of the objections that you guys are hearing on a daily basis. I’m gonna tell you the ones that we heard yesterday from agents, and I’m sure these are true in your market as well regardless of where you’re at, in the United States. So number one, I’m going to hold off right now, and not buy a house because this market is going to crash. I’m gonna hold out right now, and don’t buy a house because the rates are too damn high. So if this is your first correction, first off welcome and during the ride, but the good deals are bought in the shitty times, I want you to think back about anyone who bought a house in 2007, or six, bought at a peak just like anyone who bought a house in 2022 or 2021. Okay, and the absolute best deals in the real estate market came in the 2008 910 and 11 years. Personally, I was buying condos in downtown Chicago on the 48th floor for $140,000 To give you an idea of what we experienced in the last crash. And a lot of you guys know me as a video guy. But before I was a video guy, I was one of the top short sale teams in the country closing 25 to 35 transactions a month. And I did that for three years in a row. And at that time, I see a lot of similarities with what’s occurring today. Which is how I know this history repeats itself, folks. And when people are not buying, that’s when you buy, okay, you want to change the conversation quit doing what everyone else is doing the most, the best thing to do when it comes in terms of real estate investing is do the opposite of what the current market trends are. So for example, in the last market that we just came out of where people were overpaying for properties left and right ever the old markets ever going to crash librium crush been saying since March, we’re gonna go down 20% In at least San Diego County, and I am right on. Everyone thought I was crazy. I’m not doing this. It’s like well, you know, you guys ever been here before, dude. So what do we know with history, folks, for those of you that haven’t experienced a crash is that the best time to buy is when no one else is buying because that’s when prices come down. And the reality of the situation is is that as we enter into this recession, there’s going to be pain, okay? I don’t know how bad it’s gonna get. No, it’s probably not going to be as bad as 2007 Eight, I’m pretty positive. It’s not going to be because there are a lot of conditions then that were present that aren’t present in this market. However, there are going to be people underwater, and the more cost that goes up The interest rates hike the inflation, gas, all of these other expenses just leads to one end result, less people can afford what the prices are, therefore prices

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