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The world is  changing, and the tricky question is whether business is shaping that change or sleepwalking into it. We sit down with Sam Baker, a director at Business Declares, to talk about the 'polycrisis' of climate breakdown, biodiversity loss, widening inequality, and the way these shocks reinforce one another in daily life, markets, and politics.

We find out how Sam has moved from consulting and corporate strategy to a deeper reckoning sparked by the UN Sustainable Development Goals and the Paris Agreement. We talk about how “purpose-led business” can stall when it reaches the hard part: changing the business model rather than polishing the story. If competition rewards short-term profit and GDP growth, what happens to leaders who prioritise long-term resilience, real impact, and a just transition?

We also challenge the reflex to double down on fossil fuels during geopolitical disruption, and explore a clearer alternative north star: private sufficiency and public abundance within planetary boundaries. 

If you care about sustainability, ESG, net zero, and the future of business, subscribe, share this conversation, and leave a review. What part of the current system do you think needs to change first?

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