In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

Change | Why Great Marketing Endures Even as Technology Evolves

Inside Life Science Marketing SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field. Learn More About SCORR: <a href="https://www.scorrmarketing.com/">https://www.scorrmarketing.com/</a> Check Out Our Work: <a href="https://www.scorrmarketing.com/work/">https://www.scorrmarketing.com/work/</a>Follow SCORR Marketing: <a href="https://www.linkedin.com/company/scorr-marketing/">https://www.linkedin.com/company/scorr-marketing/</a>Follow Our Host: <a href="https://www.linkedin.com/in/alec-mcchesney/">https://www.linkedin.com/in/alec-mcchesney/</a>Subscribe to Our Newsletter: <a href="https://www.linkedin.com/newsletters/onpoint-7051307906901671936/">https://www.linkedin.com/newsletters/onpoint-7051307906901671936/</a>

Business

Science

Marketing

Life Sciences

Inside Life Science Marketing SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field. Learn More About SCORR: https://www.scorrmarketing.com/ Check Out Our Work: https://www.scorrmarketing.com/work/ Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/ Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/ Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/

Inside Life Science Marketing SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field. Learn More About SCORR: <a href="https://www.scorrmarketing.com/" rel="noopener noreferrer">https://www.scorrmarketing.com/</a> Check Out Our Work: <a href="https://www.scorrmarketing.com/work/" rel="noopener noreferrer">https://www.scorrmarketing.com/work/</a>Follow SCORR Marketing: <a href="https://www.linkedin.com/company/scorr-marketing/" rel="noopener noreferrer">https://www.linkedin.com/company/scorr-marketing/</a>Follow Our Host: <a href="https://www.linkedin.com/in/alec-mcchesney/" rel="noopener noreferrer">https://www.linkedin.com/in/alec-mcchesney/</a>Subscribe to Our Newsletter: <a href="https://www.linkedin.com/newsletters/onpoint-7051307906901671936/" rel="noopener noreferrer">https://www.linkedin.com/newsletters/onpoint-7051307906901671936/</a>

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Change | Why Great Marketing Endures Even as Technology Evolves

Change | Why Great Marketing Endures Even as Technology Evolves