In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical tactics to drive growth and long-term success in life sciences.

In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production can elevate life sciences branding and engagement.

In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and driving clarity in a complex industry.

In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, driving clarity, and leading with purpose in the life sciences space.

In this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout storytelling.

In Part V of the Getting Unstuck series with Brooke Page-Thompson, explore how gratitude and joy can be powerful tools for personal transformation. This SCORRCAST episode dives into simple practices that shift mindset, spark energy, and create meaningful change—both in life and work.

In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power of peer support and human connection.

In this SCORRCAST video, recorded on the final day of BIO 2025 in Boston, hear real-time reflections on the overwhelming brand "sameness" seen across the show floor. Get insights on what stood out, what didn’t, and how life sciences companies can break away from generic messaging and make a lasting impact.

In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.