SCORRcast

In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power of peer support and human connection.

In this SCORRCAST video, recorded on the final day of BIO 2025 in Boston, hear real-time reflections on the overwhelming brand "sameness" seen across the show floor. Get insights on what stood out, what didn’t, and how life sciences companies can break away from generic messaging and make a lasting impact.

In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.

In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of aligning marketing and business development in the life sciences. With complex sales cycles, extended timelines, and siloed teams, discover why collaboration isn’t just a best practice — it’s a business imperative.

In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how presence, breath, and awareness can ground your marketing approach and enhance focus, clarity, and creativity in your work.

Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.

In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generating demand—not just chasing leads.

In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.

In this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies stay competitive and drive ROI.

Can mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and create deeper connections with audiences. Discover practical insights for integrating mindfulness into your marketing approach to drive success.