
Sign up to save your podcasts
Or


Today I’m excited to be talking with Hayden Williams, a national leader in CPA education. Hayden is Chief Financial Officer and Vice President of Education at the Washington Society of Certified Public Accountants (WSCPA).
Hayden started as a CPA almost 20 years ago. He was a staff accountant at a small firm in Arizona before moving to Director of Finance at the Arizona Society of CPAs. Following his dream to live in the North West, Hayden became CFO of WSCPA. After two years with WSCPA, Hayden transferred to Vice President of Education.
Hayden and the education department at the WSCPA provide about 1000 webcasts and webinars to their members. 300 are live programs, and the WSCPA actually webcasts about 100 of those live programs. There are also 15 conferences, 5 of which are webcast.
“In the last seven years, education has changed dramatically with the introduction of the Internet. The Internet was always here, but when the downturn in the economy came … there was an onslaught of education being provided via the Web.”
This includes self-study programs, webcasts and webinars, and that changed the landscape totally for CPE, where the state society or a county bar association had a geographic lock on education. That doesn’t exist anymore. Seven years ago WSCPA might have had 400 live programs and a few conferences, but they have actually cut back on live offerings to start producing webcasts.
If you aren’t familiar, there is a difference between a webcast and a webinar. A webcast is a video and audio presentation with a power point. A webinar is the audio with a power point. The difference is that you have a talking head on a webcast. Some entities will market their webinars as webcasts, but you should expect a live presenter in a webcast.
Before Hayden was VP of Education, WSCPA did their first live webcast. They had 300 people from all over the country attend the 990 course via webcast. “That always stuck in the back of my mind, so I thought we should be doing this on a regular basis.” Now, WSCPA has really embraced technology. They have partnerships with five or six states in which the WSCPA provides webcasts for those states, and the WSCPA purchases webcasts from other entities.
“We really embrace that technology and we’re not worried about saturating the market. We will have a class on 1040s, and three days later we’ll have a webcast of 1040. What we’re trying to do is penetrate the market as much as possible with all forms of CPE.”
Seven years ago, the WSCPA came up with the concept of the One-Stop Shop. They endeavor to provide all of the self-study, webcasts, webinars, and conferences and live seminars that a CPA will need, in one digital location. They haven’t grown their market share, but the WSCPA has maintained the market share they had before the economy went south, while many other associations are losing market share.
Online CPE has removed a lot of the barriers that existed even just 10 years ago, but Hayden has an idea of where continued professional education will go in the future. Hayden is working to make webcasts and webinars more interactive, and he believes that an important step is for the presenters to start creating an experience specifically for the web audience. Hayden imagines more cameras, a speaker that can talk to the audience using their names, and generally more engagement with the online audience. Hayden imagines an interactive application to accompany presentations, which offers a live workbook experience and direct interaction with the presenter.
“We have to start thinking about how we embrace that audience, how do we create that experience?”
I greatly appreciate Hayden taking the time to come talk to us. Continuing Professional Education is a big part of my life, and I love that people like Hayden are working to make it more accessible and more effective.
--
Resources:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today’s guest is Tami Gaitten, an integrative nutritional health coach with over a decade of experience in the IT field. I didn’t know anything about integrative nutrition health services before this conversation, and I learn a lot.
Tami went to school for computer science. She did well in the IT field, and eventually moved from programmer to business analyst, which is essentially a liaison between the programmers and the end users. In the meantime, she was taking care of three children – fast food, struggling to get them all in bed, then working until 2 AM. “By the time that fourth baby came along, we were pretty broken.”
Tami decided to stay at home, something she though would be easy after handling major projects at work. “Boy did I have a lot to learn. They pushed all my buttons. I realized nothing was going to go as planned. But we were able to get healthy.”
Tami developed a passion for nutrition, and she went to The Institute for Integrative Nutrition to earn her certificate as a health coach. At about the same time, she was having her own health issues. “I’m eating well, applying all of these things that I know, and I’m falling apart.”
Tami went back to school again in 2013, this time to study Functional Nutrition, which looks at the person as a whole and how all of your system are intricately connected. It also looks at each person as being incredibly unique, so no two people with the same diagnosis or the same problems are going to be helped by the same protocol. Everybody has variations in their genetic makeup, what type of problems they may be working on, and the makeup of the bacteria in their gut can be different.
As a coach, Tami didn’t just learned physiology; she also learned how to listen. Whenever she begins coaching a new client, they begin by talking. “I listen to their lifestyle, I listen to their background. There’s a lot of stuff that comes out of their history when they talk.” Then they track their lifestyle in a food-mood-poop journal.
Then she starts to address lifestyle and diet changes. “It doesn’t have to be an overall, big diet change. It’s just starting to make little upgrades.” The little things add up like a snowball effect. “Once you start doing one little thing you do motivated, then you start to feel a little better, then you suddenly have a little bit more energy, then that motivation and energy coincide to push you forward.”
One thing that Tami teaches is that we should be eating with the seasons. “Nature is designed to provide us the foods that we need in the season that we’re in.” In spring, you eat leafy greens that are designed to help your liver, to help clear out the sludge from the winter. In the summer, you eat more greens and fruit to keep energy up. As you head into the fall, you’re eating more of the root vegetables. Those things are designed to ground you and get you ready for winter. In winter, we eat more beans and spices: things that are soothing and warming.
On average, Tami works with her clients for 3-month intervals. They meet every other week, but they also have access to her via email every day. “I’m their support person, I’m their advocate, I’m their friend. I’m in it with them, basically, we’re doing this together.”
Tami is a one-stop help desk for your health. I learned a ton from her today, and I hope you did too. I hope you reach out to her and learn how to start upgrading yourself.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m really excited to sit down and talk with Jack Park, Certified Speaking Professional, Corporate Advisor, Football Radio Commentator and Best Selling Author. He has some powerful thoughts about what makes a good leader, plus a bunch of fun stories about football history.
Jack formed the business Financial Insights more than 20 years, which does leadership training for corporations and associations across the country. For the past 38 years, he has been a radio commentator for Ohio State Football, with weekly and daily segments when the Buckeyes are in season.
About 10 years ago, Jack married his two passions, football and leadership training, and he created The Leadership Secrets of Football’s Master Coaches. It is a leadership program that explains how to develop leadership within an organization or association based upon what made the greatest football coaches of all time so successful. “With almost no exceptions, the great coaches were great coaches because they were even greater leaders than they were coaches.”
Jack wraps up his leadership course, The Leadership Secrets of Football’s Master Coaches, by highlighting five coaches:
The one coach that Jack probably uses more than any other, and the coach that Jack ranks as the best of the five, is Vince Lombardi. “Maybe his biggest strength was his persistence.”
It took Lombardi 20 years to find a head coaching position, and at one point it was estimated he got turned down 22 times. “He had confidence in himself when other people apparently didn’t,” but he wasn’t arrogant. He continued to hone his craft. Lombardi was successful because he was a hard worker with a dedication to excellence.
Between 1959 and 1967, Lombardi led 5 NFL championship victories, in addition to the first two Super Bowls victories, as head coach of the Green Bay Packers.
Jack has written four books on Ohio State history, which won’t surprise anybody who has heard his amazing stories, and he has a fifth on the way, tentatively titled “Buckeye Reflections.” Jack is working with Maureen Zappala, a motivational speaker, amazing writer and huge football fan. “It’s going to be made up of short, anecdotal stories connected to the Ohio football program: unusual things that have happened, outstanding things that have happened, humorous things that have happened.”
I really enjoyed sitting down with Jack and talking to him today. He’s always a delight to be around, and he has collected a lot of wisdom that he is more than happy to share.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
ADDITIONAL RESOURCES:
Learn more about your ad choices. Visit megaphone.fm/adchoices
My guest this week is Bret Johnson, Director of Channel Management and Development at the American Institute of Certified Public Accountants (AICPA). For the past 20 years, he has worked to build partnerships and grow businesses, especially in the learning space.
Bret was hired by the AICPA to focus on partnerships and business development. His team looks for different routes to market, handles licensing, works with publishers and grows state society relationships. “Anything that we create in number learning and competency, my team helps to take up.”
The Director of Channel Management and Development did not exist at the AICPA until Bret was hired in February 2014. “Even though Channels is a practice that has been around a long time, in a lot of cases, it’s sort of a little incubator inside of a different organization. You could say I’m in constant startup mode.”
Bret’s biggest challenge at the AICPA is internal education. “There’s a certain amount of fear when it comes to working with partners. You have to trust; you have to take a bit of a leap of faith. And then there’s this understanding that doing business in a different way requires flexibility, it requires forgiveness.”
One of the difficulties of internal education is student perspective. Some view attending professional education as compliance, while others view it as an opportunity to learn. “They couldn’t be more different. Learning you’re exploring, compliance you’re following a set act.” If you’re having trouble getting through an internal education process, remember: the best place to network is in class, and one of the best forms of marketing is referral.
Bret has been using improvisational techniques to develop positive relationships for years, but Improv is no Joke helped him apply the “Yes, and” mindset to other aspects of his life. He has applied these techniques internally at his job, in addition to at home. Improv even helps Bret manage office politics. “There are agendas. It helps you to understand what others are trying to accomplish, because that’s a listening skill, and by using ‘Yes, and’ you’re not even really playing politics; you are digging in and collaborating. It kind of puts politics aside.”
Bret views building relationships and building partnerships as the creative process in practice. You can’t go in with a set expectation, or it’s not going to fit the dialog. Through collaboration and improvisation, we can develop stronger relationships and better business ideas.
I greatly appreciate Bret taking the time to come on the show. I had a lot of fun, and I love how Bret is applying the “Yes, and,” mindset to produce positive outcomes in his workplace and at home.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m excited to have my long-time friend and colleague, Jennifer Elder of SustainableCFO.com, joining me today. With her on the show, you’re guaranteed to walk away with many nuggets of wisdom.
At the Sustainable CFO, Jennifer works with smart business leaders who are interested in developing strategies to ensure their businesses are around for the long haul. Today’s CFO’s and CEO’s can get so overwhelmed with putting out day to day fires that they don’t think about what’s coming in the future.
Jennifer’s role as a coach to CEO’s and CFO’s is two-fold:
With so many millennials in the workplace nowadays, Jennifer has some great advice to help them move up from middle-management. “You’re not there just to do a job, you’re there to make your boss look good.” Millennials are in the perfect spot to ask their bosses, “What is it that you hate to do? If you could delegate something, what would that be?” Once you find this out, ask to take this task over then deliver on it the way your boss would like. This will elevate you in the organization’s eyes and make you an indispensable employee.
Middle managers can also look at their department or organization as a whole, figure out where their contributions and skills can make it stronger, then set about doing just that. Utilize your strengths over fixing your weaknesses.
Jennifer learned an important lesson from her father when she first entered the workforce, “The definition of a professional is someone who does their best work when they don’t want to.” We all need to realize that every day at work is an interview, and even when you don’t want to be there, you’re still being interviewed.
One thing she can hear from clients is that they don’t understand people. Well, this is a people business we’re in. We’ve got a big variety of people in the workplace now, from millennials to baby-boomers, and the most effective leaders are able to adjust, improvise and think on their feet to be able to make better connections with somebody. People are more likely to hear what you have to say if you approach it from their perspective. “If you want to be heard, you have to adapt your style to theirs.”
I had a really great talk and I can’t thank Jennifer enough for her time today. She exceeded all expectations and I’m sure we’ll have her back on the show again soon.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m excited to have an old school friend on the podcast today – we’ve known each other for nearly 50 years! Kevin Tipton is a professor of Sport, Health and Exercise Science at the University of Stirling in Scotland.
Prior to Kevin’s appointment in July 2010, he was a Senior Lecturer in Exercise Metabolism in the School of Sport and Exercise Sciences at The University of Birmingham from 2005-10 and an Assistant Professor, Department of Surgery, University of Texas Medical Branch in Galveston from 1997-2005. Kevin was involved in some of the seminal studies involving human muscle protein metabolism in response to exercise and nutrition.
Kevin came by to discuss:
Kevin is someone who has always liked sports, but he feels like he has to work harder than everybody else. This is the origin of his desire to study physiology and nutrition. “I was trying to find out for myself how I could train better and eat better to try to compete with people who were better athletes than I was.”
This is a mentality that should be adopted in the business world. The people in Corporate America often don’t eat well or take care of themselves. The entrepreneurial lifestyle, which often involves working from home or frequent travel, has its own challenges as well. If one approaches the challenge with a “Yes, and” attitude, it becomes an opportunity as opposed to something that’s bad.
You don’t need to have a huge length of time to do a good workout – at home or while traveling. You can do a quick High Intensity Interval Training (HIIT) session.
Kevin was practicing a “Yes, and” mindset in education before he even realized it. He tells jokes and stories to his students. This helps get the attention back from students who have drifted away from the lesson, and then they enjoy the lecture more than if you taught straight through class. Bring in things to mix it up.
By consciously reinforcing improvisation in our daily lives, we can have a greater impact on the people we interact with.
Talking with Kevin was really fun. He really understands how practicing improvisation every day makes us more effective.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
ADDITIONAL RESOURCES:
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m very happy to introduce my friend John Barlow today. He is a brilliant thinker, an empathetic automotive engineer and a masterful practitioner of the “Yes, and,” mindset.
John is an accidental engineer. He started his career as a principle engineer at Honda 22 years ago, while pursuing a career as an acoustic engineer. He doesn’t exactly fit the stereotype of an engineer, and he brings an empathetic perspective to the engineering and design process. “I think you can train your brain to use both sides of the brain simultaneously, but if you try to do two tasks with one side at the same time, I don’t know it works so well.”
John shares the different aspects of his unique perspective on engineering:
John has tactics for imparting empathic processes upon his fellow engineers: Build a logical storyboard and try to show a trend. Try to imagine the future by considering the past – some things that sound unrealistic might happen
John’s position involves imagining how people will use products and technology in the future. Part of this is attempting to establish the relationship between human and machines, because the more of a relationship you can build there, the more trust there is in the technology. “As technology is starting to provide services to people, you don’t want it to come across as a machine. You want it to be more personal than that.”
“Because people are so busy with their lives these days, I think part of that forces the, ‘Yes, but,’ culture.” John sees how the mindset can impact every part of your life and the people you are around. However, if you can take a step back and look at things from a different perspective, you will realize that it is more effective, and more empathetic, to use a “Yes, and,” approach.
I’m extremely grateful to John for taking the time to talk today. He is one of the most empathetic people I have ever talked to, and he really understands the benefit of a “Yes, and,” mindset. I can’t wait to have him back on the show again.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
ADDITIONAL RESOURCES:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Pam Devine has graced her presence as the guest on today’s show. She is from New England but now has her life in Baltimore. Her favorite quote is from Tom Hood that is, "L is greater than or equal to C."
She has been part of the Business Learning Institute, an affiliate of the Maryland Association of CPAs. This organization focuses on leadership, strategy and communication, the skills that make better business professionals. Learning is what give the organization a competitive advantage and has the saying "The learning curve is truly the earning curve." The organization gives the team within an opportunity to grow by attending various conferences. The organization is also redesigning their office environment in a way wherein it can promote a more collaborative open learning environment expose to different levels from CEO to junior members.
One of the important conferences in topic was the Bersin Conference, which talked about leadership. It talked about learning architecture and how learning has changed from more than just education. In order for an organization to have a truly competitive learning environment, the conference introduced the Four E’s:
It discussed also the way to think about a systematic approach to learning encompassing all of the Four E’s. Pam gave the CPA Day in Annapolis event as an example. Here, CPAs get to have a new environment outside the office to learn. CPAs can be exposed to meet various people and legislators and have the opportunity to understand what is going on in the legislative environment. Lastly, CPAs gain the experience at the end of event.
It mentioned also the importance of making the architectural learning environment work, which is composed of curious employee, network employee, holistic employee, agile employee and innovative employee.
Pam would like to share to the listeners of this podcast the quote "Train your people and they are 92% more likely to stay and be loyal." It is better to invest in one's future and gain loyalty.
LEARN FROM TWITTER
ADDITIONAL RESOURCES
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m happy to have Karen Young of HRResolutions.com on the show. She’s a purposeful HR person who believes in creating drama-free workplaces through purposeful communications and a “Yes, and…” approach.
Just as she discusses in her book, ‘Stop Knocking on my Door,’ Karen believes that drama occurs in the workplace when we fail to communicate fully with our people. If we have to say “no”, this is our opportunity to have a courageous conversation and explain our reasoning to them. There are a few key aspects to having courageous conversations:
Karen’s a big proponent of the idea of “hire slow, fire fast.” She recommends taking your time in finding the right person for the job. To aid her company in hiring, she’s instituted a revolutionary new practice: the first step of the application process is for applicants to respond with their understanding of her company’s core values and what they mean to the applicant. This allows her to get the right people on the bus. As long as your bus is full of valuable people, you can fit them where they need to be in the organization and teach them the skills they need along the way.
With the whole hiring and firing process, Karen says that most employers don’t know that as soon as they hire their first employee, they’re now responsible for at least 12 different employee regulations. From unemployment exposure to age discrimination to disability issues, employers need to do some research before they make their hiring and firing decisions. Explore your options and don’t be accidental in your choices. Making well-informed decisions can save you lots of headaches down the road.
Regarding the idea of firing fast, “If you’ve made the decision to fire, you are not doing anyone any favors by dragging that out.” Don’t use excuses and don’t talk around it. Make your conversation short, sweet and honest and practice ahead to make it easier.
Karen recommends keeping in mind that even though you have to fire someone (or just not hire them in the first place), they can still be a valuable referral resource for you in the future. Handling the situation correctly with compassion and dignity is the smart thing to do as you never know what the future can bring and how a relationship can re-develop at some point.
I had a really great talk with Karen today and I truly appreciate her taking the time to share herself and her wealth of HR knowledge with us.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
Learn more about your ad choices. Visit megaphone.fm/adchoices
Steve Sacks is a right-brain thinker in the left-brain world of accounting. I first met him when he attended one of my workshops in Las Vegas, and since then we’ve had many spirited discussions centered around leadership and communications. It’s great that we’re able to continue our conversation here for the audience.
Steve’s always been more enamored with what happened to generate the numbers in accounting rather than the numbers themselves. To him, a financial statement a few months after the fact doesn’t add any value, and because of this he got into consulting. Through consulting, he can offer real help to his clients in the form of advice or direct action steps that need to be taken.
He’s looking to differentiate himself from other consultants in the field. He wants to go from just offering advice and a report to helping the client implement and get to the next level. “Identifying problems is not enough.”
Steve believes that the accounting profession is really a relationship building profession. When you meet with a prospective client you want them to leave the meeting knowing that you care and want to be a partner in their success. You can only do this by listening and asking great questions. You’ve got two ears after all, so you should be listening twice as much as speaking. Ask a question, listen to the answer then deliver on what the client wants. That’s what builds great relationships.
In all accounting firms now and in the future, we’ll be relying on the next generation of associates to help build the business. It makes sense to bring the younger, newer staff into meetings to learn from the conversations of the more experienced partners. “You gotta bring up the next generation sooner rather than later.” They should pay attention to the questions asked and the way the clients react.
Steve also believes it’s of extreme importance to foster in the younger generation an intellectual investment in the firm. Our management styles need to change to be more collaborative in our efforts, actually working with our new associates to create a more interesting and imaginative workplace. The younger generation doesn’t take too well to the rigidity of the old ways.
This also has the effect of developing the company’s culture. We need to walk the walk and talk the talk, and being in-step with our nice and inviting marketing collateral. “Culture will be the determining factor whether you’ve created a home for that future star or not.” It used to be that job jumping made for a toxic employee, but now we’ve got to expect it and do everything we can to get them to stay.
Hiring practices need to be improved as well, and interviewing has become a lost art. It’s important to get the right people on board, as well as on-board them properly to the company. Steve recommends that every new associate be assigned to a mentor within the firm, and be given a career roadmap right from the start. Also, skip the yearly formal reviews as this should be an ongoing process throughout the year.
Steve gave us many of his insights into the future of leadership with accounting firms. There’s so much that he discussed that we all should be trying to implement. My thanks again to Steve for the time that he gave us today.
IN THIS EPISODE, YOU WILL LEARN:
DON’T STOP HERE…
ADDITIONAL RESOURCES:
Learn more about your ad choices. Visit megaphone.fm/adchoices
From the publisher's feed