“We started to get into selling a bunch of different items in retail that didn’t necessarily relate to our core product of swim lessons. Not only was it not successful, it took time and energy away from focusing on our swim lessons. As with all mistakes, it taught us an important lesson that we carry with us to this day – it is important to focus on our mission and our expertise and not get distracted by things that take us away from that.” - Jenny McCuiston, Co-founder, Goldfish Swim School

This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome as their guests, Chris and Andrew McCuiston, CEO and COO respectively of Goldfish Swim School. Chris and Andrew share how the brand has been built not just as a passion for kids or a passion for swimming… but, more a special passion for changing – even saving – lives by teaching kids to swim.

Franchise Today airs LIVE Wednesdays at 12 PM Eastern Time / 11 AM Central Time with on-demand access on iTunes and is proudly sponsored by FRM Solutions and Franchise Foundry.