Changing Lives With A Horse, (Of Course)!

Shared from the Alive and Thriving Podcast

She is the founder of Equine Connection, the Academy of Equine Assisted Learning, which helps people build purposeful careers working alongside horses to support human development.

But building the business she envisioned was not a simple or predictable journey.

It required resilience, significant investment, a willingness to ask for support, and the courage to keep moving through periods that could easily have convinced her to stop.

Years later, after establishing a global certification business and community, Kari encountered a different kind of challenge.

A path to growth that had served the business for years was no longer producing the same results.

The business had a meaningful offer and an experienced team.

But something needed to evolve. And quickly.

Her original positioning didn’t work. She got support and changed it.

Google worked. Until it didn’t.

Their original webinar approach wasn’t working. They changed it.

The original offer they launched was not ultimately the best match. We refined it.

Throughout her entrepreneurial journey, Kari has repeatedly been willing to acknowledge: What got us here isn’t necessarily what’s going to take us forward.

In this conversation, Kari shares the real experience of building and continuing to refine a business over 17 years.

In this episode we explore:

✨ The resilience required to build a business over many years.

If you have built something meaningful but know the way you grow needs to evolve, or you want to be inspired by an entrepreneurial journey and the way a live launch system works for a high ticket offer, this conversation offers an honest and encouraging perspective.

If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor.

💬 Let's connect!

Instagram: @jada.businessmentor

If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you.

Shared from the Aligned & Thriving Podcast 

She had built funnels, supported launches, studied with mentors, and developed the skills required to make every part of a launch function smoothly.

But one question continued to frustrate her:

Why were people registering and attending Equine Connection’s webinars without taking the next step to join their program?

The funnel appeared to have everything it needed.

The audience was interested, and showing up

They felt like they were delivering great content in their webinars..

But the launch was not converting into consistent sales.

In this conversation, Karsyn shares what they learned through building and refining four live launches together with Jada so that they can now rely on consistent sales results every time they run their live launch events

In this episode we explore:

✨ Why a well built launch funnel can still struggle to convert.

✨ The process we worked through to make the launch strategy and structure actually work.

✨ Why a large audience is not always the right audience for business growth.

✨ How launch data helps you decide what to improve next.

✨ Why providing more information does not always create more value.

✨ What becomes possible when you refine a launch instead of continually rebuilding it.

✨ Why an established offer may need to meet customers differently.

✨ How a reliable launch system can create greater confidence and clarity across a business.

If you have built the webinar, emails, sales page, and funnel but are still wondering why interest is not becoming sales, this conversation will help you consider what your launch actually needs next.

If you had a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor.

💬 Let's connect!

Instagram: @jada.businessmentor

If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you.

What happens when the Dream Centre accidentally brings the wrong group of guys and you have absolutely NOTHING set up in the arena? 😂 You switch things up!

What was supposed to be an orientation filled with information about the horses, why we work with them and safety suddenly became something completely different. We tossed the plan, focused on mindfulness and simply “being” with the horses.

No obstacles. No elaborate setup. Just the horses, the guys and the moment. And somehow, it turned into an amazing program and a pretty powerful reminder of what the horses can do.

Is Equine Assisted Learning really just horse therapy? Do you need to be a horse expert? Are the horses trained to "fix" people?

In this episode, we're separating fact from fiction as we bust some of the biggest myths surrounding Equine Assisted Learning. Join us as we explore what EAL really is, how it works, and why it's becoming such a powerful tool for personal growth, leadership, teams and life skills. Whether you're simply curious or considering becoming a facilitator, this episode will help you see EAL in a whole new light.

Have you ever had a client who knows exactly what they need to do...but just can't seem to move forward?

In this episode, we're exploring why so many people feel stuck and why talking about change isn't always enough. We'll dive into how horses help people move beyond overthinking, uncover what's really holding them back, and create powerful moments of awareness that lead to lasting change.

You'll learn why horses respond only to what's authentic, how they provide honest, judgment-free feedback, and why that creates breakthroughs that traditional conversations often can't.

If you've ever wondered why Equine Assisted Learning creates such meaningful transformation, this episode will help you understand why the horse truly is the teacher.

What happens when horses become partners in rebuilding confidence, trust, and hope?

In this episode, we share our experience working with the Calgary Dream Centre and the incredible transformations we've witnessed through Equine Assisted Learning. We talk about how horses help participants build real-life skills like communication, healthy boundaries, emotional awareness, problem-solving, leadership, and self-confidence in a way that feels natural and lasting.

We'll share stories from the arena, discuss why horses create such powerful learning moments, and explore how these experiences help participants take the skills they learn with the horses back into their everyday lives.

If you've ever wondered how horses can help people move forward, rebuild their lives, and discover strengths they didn't know they had, this is an episode you won't want to miss.

Understand why horses impact humans so deeply

Explore a different way of working with horses rooted in connection, purpose, and impact

Discover why so many horse people feel called toward something “more” but don’t know where to start

See why you do NOT need a traditional degree, facility, or perfect plan to begin exploring this path

Listen in to discover:

Why Horses Affect You So Deeply

You've felt it but never been able to explain it. This video finally puts words to that profound connection and why it's not just you.

That There's Something More Here For You

A quiet introduction to the idea that what you've experienced with horses could mean something bigger.

That You Don't Need To Have It All Figured Out

You don't need a plan, a degree, or a facility to start exploring this. You just need to be curious. And that's more than enough.

One of the biggest fears people have when exploring Equine Assisted Learning is, “Can I really do this if I’m not a therapist?”

The answer might surprise you.

In this episode, we break down the difference between facilitation and therapy, why those boundaries matter, and how staying in your lane actually creates better outcomes for both participants and horses. We’ll also talk about why structure, clear objectives, and a proven framework are far more important than having a therapy designation when it comes to creating meaningful learning experiences.

If you’ve ever worried that you’re “not qualified enough” to help others through horse-guided learning, this conversation is for you.

You’ve probably heard that phrase before… but what does it actually mean?

In this episode, we break down one of the most overused and misunderstood sayings in the equine-assisted world.

Because horses aren’t standing in the arena giving lectures 😅

So what are they actually teaching?

We dive into the science, the behaviour, the energy, and the real-life application behind why horses create such powerful learning moments, and why understanding how they teach matters just as much as the experience itself.

Most people say it. Few truly understand it.

This conversation changes that.