Taylor Swift has an enormous amount of power.

The Ticketing industry is ripe for change...much of it built on tech from another generation.

Whilst she hugely benefits from the current system, she is perhaps one of the few with the power and influence to disrupt an industry!

Episode 21 - Content isn’t the Effing king

Words matter. Punctuation matters - need proof, rereads the 2nd amendment and add a singular comma and suddenly no one can own a gun!

Popular phrases are used to simplify things but sometimes we miss the point when we over simplify.

Contents is NOT the King.

Content as Catalyst is how anyone in sports and entertainments should be thinking. It’s critical to everything you do and how to drive a real and holistic business strategy. If you really believe the content is King then perhaps everything else should down tools…

Plagiarising White Men Cant’t Jump - you may be listening but do you hear me?

Episode 20 - are we looking in the right direction

I love learning from brighter minds…and this gem was imparted to me late last night.

Recently I opined that ticketing perhaps needed Taylor Swift to disrupt the industry as few had the power to change things like her.

But perhaps I have been thinking about the problem all wrong?

Where does disruption come from?

It’s rarely from within…so are we looking in the right hey direction?

Episode 19 - Winning, Not necessary?

You hear it all the time - you have to win to be relevant. You have to win to succeed off the pitch. You can’t generate returns without winning on the pitch.

But is it true? Obviously the logic makes sense, but wouldn’t that make a mockery of the underdog story?

Oh and one last thing - what’s the only thing you can’t guarantee in sports?

Episode 18 - I don’t get it.

Everything about England vs All Blacks was brilliant. On and off field product I thought exceptional. Fast and strong and well presented.

Club rugby looks a mess. Why? Explain it to me like I’m a 5 year old.

Lesson - I have to go to a game and watch it on tv again and form some thoughts.

Episode 17 - The cruise ship.

Sports is changing. It’s perhaps slow and inefficient but it is changing. I’m excited and nervous when is see bright people in great organisations making changes and for em to be worried I’m now behind the times.

Other times of course I feel like the world is moving to fast for sports and I get frustrated again…

But I get the sense the cruise ship is turning. Is it headed for calmer or stormier waters…that’s the question!

Episode 16 - Tip your Hat

You have to pay homage when people get things right and the numbers around The World Series are worth celebrating.

Episode 15 - Don’t bash sports

I find it weird to hear so many people bash the industry they are in. I have long argued for the need to modernise our business model and it’s enormously frustrating to see the slow pace of change. But sports might just be the only thing holding the media model together…

Episode 14 - Don’t blame long form

We always clamour for short form and blame ‘demise’ of long form on attention span but that just doesn’t match the evidence.

Episode 13 - Only Just The Beginning

Well done to the WNBA…but now the work really kicks off. A new media deal, new CBA coming and new expectations…