The Business Communicators

Changing the Game: Social Media Secrets with Kami Huyse


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Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is Kami Huyse, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas.

This episode will delve into the intriguing questions you may have never thought to ask about navigating and extracting maximum value from business tools inherent in today’s social media platforms:

  • Debunking the concept of “how many ‘likes’ is my brand worth?”
  • How have fluctuating platform algorithms impacted business accounts?
  • What will mark a challenge for social media in the next decade?
  • What is the BIG hot topic on the social media scene moving into 2020?
  • Plus, stay tuned to the end to find out how you can score a valuable free gift from Kami!

    Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to

    subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].

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    The Business CommunicatorsBy Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

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