“When I network with people, it's all about finding out who they are and what they need help with. And less about who I am and what I do.”  –  Kevin Snow

In today’s episode, we welcome back, Kevin discusses tactics to entrepreneurs can use to help their clients make purchasing decisions. He talks about the importance of understanding how people make decisions, asking the right questions to identify what steps they need to take to get closer to a “yes”, and creating content tailored to those questions. He discusses how to network effectively while still maintaining a professional and thoughtful approach. Learn how to take control of virtual conferences, get people to tell their stories, pick out the challenges they are facing, and provide valuable advice without having to pitch or convince them in order to achieve positive outcomes for both parties.

[00:01 - 01:12] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Kevin, tune in to last Monday’s episode

[01:13 - 10:25] Changing The Way We Network And Communicate

• Kevin discusses how content helps people make buying decisions by providing the information they need at each stage of the process
• Focusing on how to get more business in the Zoom world
• Networking is about finding out who people are and what they need help with, rather than who you are and what you do
• Taking control of virtual coffee conversations by asking people to tell their stories and picking out areas for discussion
• Offering free coaching and advice without pitching or convincing
• Providing options for people to get more involved  

[10:26 - 15:40] Closing Segment

• Kevin advises listeners to ask, “How can I help you?” is a loaded question – shifting to “What value can I provide you?”  
• Connect with Kevin (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“I'm not the spotlight guy. So, for me, being able to talk to people and figure out, “Hey, what are you trying to accomplish today? How do you learn about the event? Who do you need to meet? And then be able to make connections is, powerful for me to make that initial contact.” - Kevin Snow

“I want to learn all about you and your business and how you got into it. So, tell me your story.” - Kevin Snow

Connect with Kevin

Website: Time On Target

LinkedIn: Kevin Snow

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