As Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow, Jason Feifer knows a lot about change. According to him, change is inevitable in any business, whether it’s a small bakery or a Fortune 500 company. How you adapt to that change is the key to turning that change into a success story. This week, he sat down with Yelp’s Small Business Expert Emily Washcovick to talk change strategy, learning to ask questions, and creating an identity outside of your business.