Sales and Marketing are known key drivers for growth and brand development but an emerging growth channel with high potential is Partnerships. Head of Marketing at Pronto, Sara Davis Guappone helps us understand the future of partnerships and how Pronto’s platform helps companies collaborate with their partners seamlessly. They are building a unified platform for companies to automate their ecosystem operations to realize the true potential of their partner ecosystem. As an emerging category, we were eager to learn how Sara drives growth and leverages their website. She is eager to shift the focus of their website messaging from feature-listing to value-based copy that aids and educates prospects in their buying journey.