The seminar was held at Khaosod newpaper on March 28, 2007. It was an interesting conversation. Surachai revealed what trigged him into changing the business model for RS. The conversation lasted 90 minutes, so we divided it into three files, one for each week.

The seminar was held at Khaosod newpaper on March 28, 2007. It was an interesting conversation. Surachai revealed what trigged him into changing the business model for RS. The conversation lasted 90 minutes, so we divided it into three files, one for each week.

We exchanged opinions about uniforms and the impact of the Yellow shirts phenomenon in Thailand.

As requested from fans in our webboards, Boy City Chan gave some behind-the-scence in various Thai banks movements and also his opinions on some notable initiatvies, such as K Heroes from Kasikorn Banks and the famous rebranding movement from Bank of Adyddha.

Boy City Chan told his life story, how he started his journalisam life. This was a brief interview, focusing on his Matichin experience. Interestingly, he started work at Matichon group in the Prachachart Thurakit and had been transferred to the publishing house and Matichon Weekly.

How did you feel when you bought a product that never deliver what the ads promised. How often did that happen? We talked about some ads that were impressive and could lead to high customer expectation.

The topic was a suggestion from our webboard, http://www.changkhui.com/smf. Khun BOY suggested if using CEO in advertising was a good idea. Here we used DTAC's CEO Sigve Brekke and Tan Passakornnathee as examples. We discussed pros and cons and ended up with the ads or the annoucement that really needed the CEO in it.

Passakorn really did not know about Jatukam Ramathep, but he say it on Matichon Weekly cover, so he asked our Boy City Chan to explain. Surprisingly, BCC did not know much either. So he told us what he knew and explain about the hype. We also put in some old tape to share you some of his other stories.

In keeping with the tradition of a tech-based podcast, we discussed about the observation made in the book the business of software by Michael A. Cusumano. Sorakon also made some observations about China and Japan.

BoyCityChan shared his experience in hosting a TV show at Channel 11. He revealed why he quitted the program, simply put, a live program was not his cup of tea. He then told us some stories of Tan Passakornnathree of the Oishi group, the guy whom he managed to know quite well since he had written a biography.