<p>Episode 1 highlights the history of AGCO Direct, how it has grown since its start in 2016 and the future of AGCO dealer marketing. We’ll also dive into the integral roles of our two guests, Kaia Watkins, Global Director, Channel Partner Marketing at AGCO Direct, and Katie Town, Senior Manager North America Marketing & Communications at AGCO.</p>

Episode 1 highlights the history of AGCO Direct, how it has grown since its start in 2016 and the future of AGCO dealer marketing. We’ll also dive into the integral roles of our two guests, Kaia Watkins, Global Director, Channel Partner Marketing at AGCO Direct, and Katie Town, Senior Manager North America Marketing & Communications at AGCO.

<p>Episode 1 highlights the history of AGCO Direct, how it has grown since its start in 2016 and the future of AGCO dealer marketing. We’ll also dive into the integral roles of our two guests, Kaia Watkins, Global Director, Channel Partner Marketing at AGCO Direct, and Katie Town, Senior Manager North America Marketing &amp; Communications at AGCO.</p>

Dealer Marketing & AGCO Direct

The Channel Chasers podcast digs deep into dealer marketing. We look at what works, what falls flat, current industry trends, and dealers and tactics we’ve seen gain traction over the years. Join us for a series of interviews with AGCO dealers, marketing experts and more.

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Channel Chasers

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