With four decades of experience leading channel programs at companies like VMware, HP, and most recently Cato Networks, Frank Rauch reflects on his storied career, the lessons he's learned, and what the future holds for the IT channel. 

🔹 How Frank built a legacy through mentorship and leadership. 

🔹 The evolving role of the channel chief in an AI-driven world where cloud marketplaces have gained popularity. 

🔹 His take on Broadcom’s invite-only VMware partner program. 

🔹 Predictions for the future of Israeli tech companies. 

Frank also shares what’s next for him after announcing his retirement in January 2025, his thoughts on the rising stars in the industry, and advice for the next generation of channel chiefs. Don’t miss this exclusive deep dive into the channel world from one of its most influential figures!

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

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For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.