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Unlock the secrets to fortifying your digital defenses as we host Jason from Barracuda Networks in a riveting exchange on cybersecurity's evolving battlefield. Celebrating two decades of innovation, Jason unravels Barracuda's journey and the unique niche it serves, providing a robust security platform tailored for small to mid-sized organizations. Together, we dissect the burgeoning trends and opportunities that are currently reshaping the industry, and how Barracuda leverages channel partners to anchor their success. These partners, the linchpins of technology implementation and customer lifecycle management, are deftly navigating a cloud-centric world, bolstered by strategic alliances with tech behemoths like AWS. This episode is a treasure trove of insights for anyone keen to understand the interplay between cybersecurity advancements and channel dynamics.

Step into the inner sanctum of channel partnership and sales, where Jason spills the beans on Barracuda's formula for empowering partners with lucrative margins and essential training – a recipe that recently led to an 8x sales multiplier in the Ben Lux region. We dissect the challenges that partners confront, from relationship-building to the perpetual hunt for cybersecurity experts in a talent-thirsty market. As we gear up for the end of the fiscal year, we also peek into Barracuda's strategic moves across Europe, and the buildup to their annual SKO and President's Club announcement. Tune in for a session filled with strategic revelations that promise to elevate your cybersecurity acumen and keep you a step ahead in this ever-changing tech landscape.

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