In this episode of Train to Gain, Erin and Katie welcome their very first guest—Kameron Olsen, founder of The Channel Advisors. Kameron brings 20+ years of channel experience to the table and shares real insights on supplier enablement, sales strategies, and what it takes to succeed in the growing TSD ecosystem.

From the evolution of indirect sales to the importance of partner-focused content, this conversation is full of actionable strategies and industry context—delivered with humor, honesty, and a healthy dose of “content nerd” excitement.

💬 Highlights & Stories:

• The “gold rush” of the TSD channel: 500+ suppliers and counting
• The difference between enabling direct vs. indirect sales teams
• Why co-branded messaging matters more than ever
• Kameron’s Channel 2.0 framework and the “producer vs. seller” personas
• A real-world story about a rep who missed a cybersecurity sale due to lack of enablement
• The biggest content mistake suppliers make—and how to fix it
• The key to making your PRM, LMS, or knowledge base actually usable for partners

✅ Key Takeaway:

The most successful channel programs prioritize clear, accessible, and co-created content that helps partners translate product features into real business outcomes. If you're hard to work with, you're easy to replace.

📢 Call to Action:

Enjoyed this conversation? Subscribe, follow, and leave a review!

🎙️ And don’t forget to check out Kameron’s podcast, Channel 2.0, for more insights on thriving in the channel.