ChannelTalks by iasset.com

Committing to longer term customer lifecycles that enable sustainable growth and profitability has never been more paramount. But in a channel environment, this is not always straightforward and requires a commitment to customer success from the vendor right through to partners.

Whilst many vendors are adapting their partner programs to include customer success enablement, there are still countless partners lacking the data, support and resources required for effective, scalable execution. This in turn has led to partners taking control and building their own customer success frameworks.

No matter which end of this spectrum your business sits, this ChannelTalks episode is guaranteed to provide countless, valuable take-aways, including:

• A blueprint to starting a partner success program.

About our guest speaker:

Irit Eizips, Chief Customer Officer & CEO at CSM Practice, is a world-renowned expert in customer retention and upsell strategies. She has been nominated Top Customer Success strategists and influencer year after year since 2013 for her contributions in shaping CS methodologies.

Profit margins are tighter than ever. So how can MSPs and VARs remain profitable and continue to grow revenue without the need for expensive investments? 

Profit margins are tighter than ever. So how can MSPs and VARs remain profitable and continue to grow revenue without the need for expensive investments? 

In this episode of ChannelTalks, we are joined by Julian Lee - President of TechnoPlanet and Publisher of eChannelnews.

Our industry experts compare ecosystems to traditional channels. How are they different and why does it matter? Is it another passing “fad”?

Together, they discuss the potential benefits of an ecosystem approach and explore best practices and tools that will help channel businesses adapt to this model, particularly from a transactional, profitability and operational efficiency perspective.

In Part 2 of our interview with Chief Analyst, Jay McBain, we get his take on how Ecosystem Success should be the driving force behind the go-to-market strategy for every technology business today.

Following a number of unprecedented macro events over last few years - from pandemics and war to fluctuating economies and rising inflation, how can technology businesses withstand this turmoil and come out stronger than ever?

We speak to Chief Analyst at Canalys - Jay McBain and get his take on how Ecosystem Success should be the driving force behind the go-to-market strategy for every technology business today. Jay has nailed his predictions year after year, which is why there is no better authority for the channel than Jay.

In this episode of ChannelTalks, we speak with Allan Adler, Managing Partner at Digital Bridge Partners. 

As the founder of the Go-to-Ecosystem Framework, Allan Adler helps define ecosystems and explains why they are the future of business. Our experts explore how an ecosystem-centric platform can help meet the technology procurement needs of the end customer. A single platform that is driven by the channel that serves them, rather than a myriad of isolated portals or tools that satisfy only the vendor’s needs.

In this episode of ChannelTalks, we speak with Allan Adler, Managing Partner at Digital Bridge Partners. 

As the founder of the Go-to-Ecosystem Framework, Allan Adler helps define ecosystems and explains why they are the future of business. Our experts explore how an ecosystem-centric platform can help meet the technology procurement needs of the end customer. A single platform that is driven by the channel that serves them, rather than a myriad of isolated portals or tools that satisfy only the vendor’s needs.

Part 2 of our interview with Matthias Knaur is packed with valuable advice on how to  protect existing revenue and market share within your IT business.

Our experts touch on key topics such as:

• Asset success management vs service success management

In this episode of ChannelTalks, we speak with Matthias Knaur, the CEO and Co-Founder of Annuity Management AG. 

Our experts explore how technology vendors and resellers can prevent revenue leakage and protect pre-existing market share. They discuss the importance of keeping service and maintenance contracts up-to-date and alive – not only for the vendor and reseller, but also for the end customer.