Summary

"Almost everybody will forget what they learned. They'll forget what they're taught. They'll forget everything about what's going on, but they will never forget how you made them feel."

In this episode, I discuss the five levels of listening and how to become a better listener.

The five levels are: ignoring, pretend listening, listening to respond, actually listening, and empathetic listening.

I emphasize the importance of self-awareness and recognizing where you are as a listener.

I explain that empathetic listening, where you truly understand and empathize with the other person's viewpoint, is the highest level of listening.

This level of listening can lead to meaningful relationships, trust-building, and improved sales performance.

Takeaways

Chapters

00:00 Introduction: The Five Levels of Listening

01:00 Level 1: Ignoring

01:29 Level 2: Pretend Listening

02:28 Level 4: Actually Listening

03:23 Level 5: Empathetic Listening

05:58 The Power of Empathetic Listening

07:48 Conclusion

Summary

In this episode, I talk about one of the biggest flaws in content creation and how it prevents people from being successful.

I emphasize the importance of building a content machine and creating relatable content.

I point out that many marketers forget that they are speaking to human beings looking for solutions to their problems and advise business owners and marketers to be vulnerable and share their struggles to connect with their audience.

They can build trust and establish a strong connection with their customers by being relatable and real.

Takeaways

The number one thing that prevents people from being successful in marketing is trying to be more than they are.

It is important to be relatable and show that you understand your audience's struggles.

People connect with people who are similar to them and who are vulnerable. Sharing your own story and struggles can help build trust and connection with your audience.

Avoid portraying an image of perfection or unattainable success. Instead, be real and human and show that you still have struggles and problems.

Continuously create relatable stories by documenting your experiences and finding teachable moments that can help your audience.

Building the know, like, and trust factor is crucial in marketing. Being relatable and genuine can help establish a strong connection with your customers.

Chapters

00:00 The Biggest Flaw in Content Creation

00:55 The Problem with Marketing and Business Ownership

03:09 Being Vulnerable and Sharing Your Story

04:03 Building Trust and Connection

05:29 Avoiding the Image of Perfection

06:26 Using Stories to Connect with Your Audience

07:49 Continuously Creating Relatable Stories

08:46 Being Real and Human

09:15 Building the Know, Like, and Trust Factor

Summary

In this episode, I discuss common mistakes that prevent success and offer solutions to overcome them.

The main theme revolves around the tendency to bounce from one strategy to another without mastering any.

This behavior leads to a lack of progress and a volatile business.

I emphasize the importance of focusing on one strategy and consistently testing and tweaking it.

Takeaways

Chapters

00:00 Common Mistakes

01:17 Bouncing from Strategy to Strategy

03:06 Addiction to Hope and Volatility

04:31 Manipulation and Focusing on What Works

05:18 Managing Your Day and Consistency

06:44 Avoiding Manipulation and Finding Your Strategy

Summary

In this episode, I discuss the crypto markets and provide insights on navigating them successfully.

I highlights the opportunities and risks associated with investing in cryptocurrencies and emphasizes the importance of understanding one's risk tolerance.

I suggest different portfolio allocation strategies, including focusing on Bitcoin and Ethereum for conservative investors and diversifying into altcoins for higher potential returns.

I also recommend organizing the portfolio into sectors such as Bitcoin, Ethereum, AI, gaming, and memes.

I share my personal experiences and advice on knowing when to exit investments.

I conclude by offering a simplified Coinbase strategy.

None of this is financial advice or an endorsement of any investment strategy, there is risk associated with all investments, please do your own research.

Takeaways

Chapters

00:00 Introduction to the Crypto Market

00:54 Reasons for Crypto Bull Market

03:06 Risk Tolerance and Portfolio Allocation

04:03 Investing in Altcoins

05:28 Building a Diversified Portfolio

06:46 Organizing Portfolio into Sectors

07:09 Cycling through Different Sectors

07:59 Investing in Meme Coins

08:26 Market Cap Strategy

09:43 Long-Term Investment Strategy

10:35 Knowing When to Exit

11:27 Risk of Altcoins and Market Regulation

12:50 Personal Experience and Investment Approach

14:41 Simplified Strategy with Coinbase

15:35 Conclusion

In this episode, I discuss how to build better relationships in life and remove destructive people.

We cover the importance of health, wealth, and relationships, and how they are interconnected.

I go into good and bad relationships and explain the characteristics of each, and delve into the destructive nature of certain relationships and the reasons behind it.

The conversation also explores the concept of positive, neutral, and destructive relationships and provides a method for categorizing them.

Lastly, I emphasize the importance of setting boundaries and removing oneself from destructive relationships and the impact of destructive relationships on one's mindset and success.

The episode concludes with a reminder to surround oneself with positive relationships for personal growth and success.

Takeaways

Chapters

00:00 - Introduction

00:53 - Health, Wealth, and Relationships

02:57 -Destructive Relationships

03:50 - Positive, Neutral, and Destructive Relationships

05:11 - Setting Boundaries and Removing Destructive Relationships

06:26 - The Impact of Destructive Relationships

07:51 - Surrounding Yourself with Positive Relationships

09:13 - The Importance of Headspace

10:11 - Conclusion

In this episode, I'm going to show you how to create an ethical content strategy that turns leads into buys.

Using what I call the Culture of Care content experience.

It's about transforming thoughts and beliefs and reshaping what people expect to solidify you as a leader worth following.

Want to push the boundaries on what's possible in your life and reduce your workday by 50% just by being more efficient?

In this episode, I cover the 6 Japanese techniques to remove procrastination and maximize efficiency.

I use each of these in my daily life and believe they've truly made an impact on the way I spend my time and how efficient I am at work.

About six months ago, I took over Elite Ads, a Portfolio Company of Tanner Chidester, and in 6 months, we've more than doubled revenue and scaled the agency quite well.

In this episode, I will go through the four critical steps I used to grow and scale this agency to the 7 figure level and how we're maintaining excellent profit margins and client retention.