<p><strong>A summary of Chapter 3: Personal and Professional Branding from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.</strong></p>

A summary of Chapter 3: Personal and Professional Branding from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 3: Build a Brand

In Sixty Seconds of Social Media, Ben Ferree will summarize each chapter of Karen Freberg's book "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications."

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Chapter 3: Build a Brand

Chapter 3: Build a Brand