A summary of Chapter 8: Audience Segmentation and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 13: What Does the Social Media World Have That is New? from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 12: How Social Media is Applied: Exploring Different Specializations, part 2 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 11: How Social Media is Applied: Exploring Different Specializations, Part 1 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 9: Creating, Managing, and Curating Content from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 7: Strategic Writing for Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 6: Strategic Planning for Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 5: Research in Social Media: Monitoring, Listening, and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

A summary of Chapter 4: Industry Qualifications and Roles from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.