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Chapter 5: Hittin' the books
A summary of Chapter 5: Research in Social Media: Monitoring, Listening, and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.
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By Benjamin FerreeA summary of Chapter 5: Research in Social Media: Monitoring, Listening, and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.