In our third chapter, we explain Hofstede's theory of cultural dimensions and how local in-market insights can help you ensure cultural relevance in your international marketing campaigns.

In our third chapter, we explain Hofstede's theory of cultural dimensions and how local in-market insights can help you ensure cultural relevance in your international marketing campaigns.

Chapter 3: The Importance of Local In-Market Expertise

Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:<ul><li>How to research, select and enter new markets</li><li>The key elements of international SEO, paid media and social media success</li><li>Why you need to localise, not translate, your content</li><li>How link-building and working with influencers varies internationally</li><li>CRO and UX techniques you can use across markets</li><li>Payment methods around the world</li><li>International ecommerce fulfilment challenges and how to overcome them</li><li>How to set global KPIs and how to measure success</li><li>Key mistakes to avoid</li></ul>&nbsp;ABOUT THE AUTHORS<ul><li>Sarah Jennings is CEO at Oban International. She has 30 years&rsquo; experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world&rsquo;s largest brands.</li><li>Tom Montague is a former Head of Content at Oban International. He works with brands to help define their content marketing purpose &ndash; and then bring that purpose to life across channels.</li></ul>&nbsp;ABOUT OBAN INTERNATIONALOban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.&nbsp;Narrated by Avielle Breen

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Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:How to research, select and enter new marketsThe key elements of international SEO, paid media and social media successWhy you need to localise, not translate, your contentHow link-building and working with influencers varies internationallyCRO and UX techniques you can use across marketsPayment methods around the worldInternational ecommerce fulfilment challenges and how to overcome themHow to set global KPIs and how to measure successKey mistakes to avoid  ABOUT THE AUTHORSSarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.Tom Montague is a former Head of Content at Oban International. He works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.  ABOUT OBAN INTERNATIONAL Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.   Narrated by Avielle Breen

Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:<ul><li>How to research, select and enter new markets</li><li>The key elements of international SEO, paid media and social media success</li><li>Why you need to localise, not translate, your content</li><li>How link-building and working with influencers varies internationally</li><li>CRO and UX techniques you can use across markets</li><li>Payment methods around the world</li><li>International ecommerce fulfilment challenges and how to overcome them</li><li>How to set global KPIs and how to measure success</li><li>Key mistakes to avoid</li></ul>&nbsp;ABOUT THE AUTHORS<ul><li>Sarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.</li><li>Tom Montague is a former Head of Content at Oban International. He works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.</li></ul>&nbsp;ABOUT OBAN INTERNATIONALOban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.&nbsp;Narrated by Avielle Breen

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Chapter 3: The Importance of Local In-Market Expertise

Chapter 3: The Importance of Local In-Market Expertise