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Going Global - Audiobook episodes
- Chapter 10: Cultural User Experience
In our tenth chapter, we outline the road to successful cross-cultural design with great UX.
22 min - Chapter 9: International Social Media
In our ninth chapter, we outline the key elements you need to consider when taking your social media strategy international.
24 min - Chapter 8: International Paid Search
In our eighth chapter, we outline the key considerations of conducting paid search activity in new markets.
33 min - Chapter 7: International Link Building
In our seventh chapter, we explore how to approach international link building to strengthen your search visibility.
22 min - Chapter 6: Content Localisation
In our sixth chapter, we show why content localisation is an essential process, and how it differs from simply translating.
22 min - Chapter 5: International Domain Strategy
In our fifth chapter, we explain the three main options for your domain strategy and the pros and cons of each.
11 min - Chapter 4: Market Research, Selection & Entry
In our fourth chapter, we cover how to determine if you are ready to enter a new market and different methods of market entry.
12 min - Chapter 3: The Importance of Local In-Market Expertise
In our third chapter, we explain Hofstede's theory of cultural dimensions and how local in-market insights can help you ensure cultural relevance in your international marketing campaigns.
11 min - Chapter 2: Why Go International?
In our second chapter, we go over our top ten benefits of expanding your business internationally.
6 min - Chapter 1: Introduction
In our first chapter, we explain who our book is for and why there has never been a better time to go global with your marketing efforts.
6 min
About Going Global - Audiobook
From the publisher's feed
Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach…
you:
- How to research, select and enter new markets
- The key elements of international SEO, paid media and social media success
- Why you need to localise, not translate, your content
- How link-building and working with influencers varies internationally
- CRO and UX techniques you can use across markets
- Payment methods around the world
- International ecommerce fulfilment challenges and how to overcome them
- How to set global KPIs and how to measure success
- Key mistakes to avoid
ABOUT THE AUTHORS
- Sarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
- Tom Montague is a former Head of Content at Oban International. He works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.
ABOUT OBAN INTERNATIONAL
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.
Narrated by Avielle Breen