This is a recording of a webinar where we discussed Chapter 9 from the book The SMART Sales System where we discuss how to create a short customer example.
If you would like to view the video of this or download the slides, you can do that https://salesscripter.com/smart-sales-system-webinar-series-week-2/
If you would like to purchase a copy of the book The SMART Sales System - SELL SMARTER, NOT HARDER, go here https://www.amazon.com/dp/0578615762