Today's guest, Mark Magnacca, has spent the last 20 years helping sales leaders shorten the sales cycle and distribute their best ideas faster.

We're covering the importance of selling through visuals, sales training and so much more.

Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating sales enablement technology into their sales process. He has worked as a presentation coach with a wide range of financial service companies.

Mark is the co-author of “Mastering Virtual Selling”- Orchestrating Sales Success and author of “So What? How To Communicate What Really Matters to Your Audience.” His work has been featured in numerous media outlets including CNN, Fox TV, The New York Times and USA Today.

Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading Sales and Presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.