Character Count

@SimonBooks has been around since before Twitter – before the internet, even. Their first marketing materials were print ads in 1920’s magazines. So how does a company with so much legacy and tradition evolve its voice – and more importantly, its mindset – to stay current?

In this episode of Character Count, we sit down with their Director of Marketing to learn how they found their online audience, and what it’s meant to the brand.

Susan Chang manages social media for @Dropbox – that’s right, all of it. She oversees multiple accounts running multiple campaigns and makes the hard decisions most of us have probably all encountered: should such-and-such team get their own @handle? Who should get access to existing handles? What resources should be assigned to community management?

In this episode of Character Count, we sit down with Susan to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.

Need help figuring out how your brand should sound on Twitter? Check out our new episode of Character Count where our guest @MontereyAq gives expert tips on finding your voice.

Meet “Character Count,” the @TwitterBusiness podcast.

On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.