This episode explains where to learn digital marketing in 2020 and what are the free platforms for learning digital marketing in 2020. Here I explain that the several online platforms for learning digital marketing which are paid and also free. Google Analytics Academy
Google Analyticsis a free online tool that tracks and reports website traffic to provide users with a greater insight into their customers. Although some aspects of the platform can be quite technical, having even the most basic understanding of how it works can improve the way in which you market your business.
Google’s ‘Analytics Academy’ offers six courses that differ depending on the experience of the student and what they want to learn. Each course ranges in length from four to seven modules and is taught by three instructors, all of whom are industry experts.
All Analytics Academy courses are free of charge.
Hootsuite Academy
Social media management platform, Hootsuite, offers a wide range of courses and certifications via its Hootsuite Academy programme.
Courses range from the basic (and free) ‘Learn How to Use Hootsuite’ all the way through to the pay-for options of ‘Social Media ROI and Value Analysis Training’ and ‘Hootsuite for Healthcare Training’. Its certifications are similarly wide ranging in subject area, with everything from ‘Advanced Social Media Strategy’ and ‘Social Selling’.
All qualifications are industry-recognised, taught by leading professionals and backed by social media experts from around the world. Priced courses start from $99 and range in value up to $999.
Udemy Digital Marketing Masterclass
Udemy offers a Digital Marketing Masterclass which includes a range of 23 online courses covering everything from social media to email marketing.
The masterclass teaches core methods on how to use various digital marketing strategies, ways to improve brand identity, increase conversions and sales and much more.
It includes over 30 hours of on-demand video, articles as well as guides and checklists available for download.
Users can access the courses on mobile, PC and TV and a certificate is provided when completed.
The Udemy masterclass is priced at £199.99.
Skillshare Digital Marketing Training
Skillshareoffers multiple digital marketing courses to learn a range of skills from advertising to social media and content marketing.
It provides courses from as little as 15 minutes up to over four hours, ranging across core topics such as Instagram marketing, SEO, LinkedIn strategy and more.
Skillshare has several courses available for free once signed up, with two months free access to others which follows a monthly subscription that provides access to other tutorials and training programs.
Pricing is available on request.
Hubspot Content Marketing Certification
Hubspot provides a free online Content Marketing Certification course, which includes a curriculum of 12 individual courses which each offer two to three videos.
The course is delivered to teach students how to develop a good content strategy as part of inbound marketing efforts to attract new customers and convert website visitors into leads.
Access to the free courses is available after sign-up. There is a certificate provided upon completion of the exam which consists of 60 multiple choice questions.
Coursera Digital Marketing Specialization
Coursera's Digital Marketing Specialization is one of more than 2,000 courses available on the platform.
This specialisiation is part of the University of Illinois Masters of Business Administration degree program, the iMBA. It's divided into six courses that cover an array of modern marketing including search engine optimisation, social media marketing, data analytics and digital tools.
The Digital Marketing Specialization culminates with the Capstone Project, a six-week assignment in which students apply what they've learned to a real business problem.
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