In this episode of CharityVillage Connects, we explore Canada’s growing volunteer challenge and what it will take to rebuild a stronger culture of giving time and contributing to community. With demand for charitable services rising while organizations struggle to recruit, retain, and support the volunteers they depend on, how can the sector adapt to changing expectations around volunteering? Join us as sector leaders discuss how organizations can rethink the way they engage volunteers and why a strong culture of volunteerism may be essential to Canada’s social and economic resilience.
Meet Our Guests in Order of Appearance
· Dr. Tara McWhinney, Postdoctoral Fellow, Charity Insights Canada Project (CICP), Carleton University
· Sara Lyons, Chief Strategy and Programs Officer, Volunteer Canada
· Alyssa Brierley, Executive Director, National Institute on Ageing
· Olga Stachova, CEO, MOSAIC
· Adam Janes, CVA, President, Volunteer Management Professionals of Canada (VMPC)
· Michael Burns, Chair, Engage Canada
About your Host
Mary Barroll, president of CharityVillage, is an online business executive and lawyer with a background in media, technology and IP law. A former CBC journalist and independent TV producer, in 2013 she was appointed General Counsel & VP Media Affairs at CharityVillage.com, Canada’s largest job portal for charities and not for profits in Canada, and then President in 2021. Mary is also President of sister company, TalentEgg.ca, Canada’s No.1, award-winning job board and online career resource that connects top employers with top students and grads.
Additional Resources from this Episode
We've gathered the resources from this episode into one helpful list:
· Volunteering and charitable giving in Canada, from 2018 to 2023 (Statistics Canada)
· New Results from Statistics Canada’s Survey of Giving, Volunteering and Participating – Volunteer Vibe | Parlons Bénévolat (Volunteer Canada)
· CICP 2026 Survey on Volunteer Workforce Trends & Challenges
· CICP 2025 Survey on Volunteer Recruitment and Retention
· CICP 2024 Survey on Volunteer Recruitment Post COVID
· CICP 2023 Survey on Volunteer Recruitment
· National Action Strategy on Volunteering (Volunteer Canada)
· 2025 Ageing in Canada Survey (National Institute on Ageing)
· Young Volunteers, Big Opportunity: What the 2023 Data Tells Us About Youth and Volunteering (Canadian Knowledge Hub for Giving and Volunteering, 2026)
· National Profile for the Volunteer Engagement Profession (VMPC, 2026)
· Announcing the relaunch and expansion of Volunteer Success (2026)
Learn more and listen to the full interviews with the guests here.
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