Charlie Lamdin is one of the industry’s most outspoken outsiders — a man who’s never sold a house, yet has spent 25 years studying the people who do. Founder of BestAgent, self-taught “wannabe world-changer,” and serial survivor of business bruises, Charlie’s mission is bold: to tear down the barriers that keep agency unfair and rebuild it around trust, transparency, and process.

In this episode, we dig into his philosophy of “talk process, not price,” why he thinks the industry’s obsession with competition is killing service, and how failure and frustration shaped his determination to change it.

Whether you agree with him or not, Charlie will make you think differently about what estate agency could be.