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Charline Robbe, VP Product Bedrock Streaming & Keran, Boyd Analyst @ Caretta Research
🎙️ Join us for a special episode of OTTRed, hosted by Chris Redmond ©️®️, CEO of RedHolt, recorded on Bedrock's booth at IBC! In this episode, Charline ROBBE, VP of Product at Bedrock, and Keran Boyd, Analyst at Caretta Research, discuss the future of streaming and the game-changing concept of hybridity. 🌐🚀Don't miss this unique insight into the streaming industry! 📈🎤
In this engaging episode, industry experts delve into the evolving landscape of streaming and the intriguing concept of hybridity. Over the past decade, the world witnessed an unprecedented surge in online video consumption, with the COVID-19 pandemic acting as a catalyst for this trend.
However, the streaming market encountered a new phase last year, characterized by a slowdown in VOD consumption growth. Faced with fierce competition and a saturation of content, streaming providers had to rethink their strategies to keep pace with the changing dynamics.
The solution? Hybridity. Many streaming platforms are now opting for a hybrid monetization approach, which combines elements of AVOD and SVOD. Guests break down the advantages of this approach, from diversifying revenue sources to enhancing user experiences.
Additionally, new content models like FAST have emerged, aimed at increasing AVOD revenue and user engagement. Discover why hybridity and innovative content models are not just buzzwords but vital strategies for streaming platforms to navigate the evolving landscape successfully.
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By OTTRED🎙️ Join us for a special episode of OTTRed, hosted by Chris Redmond ©️®️, CEO of RedHolt, recorded on Bedrock's booth at IBC! In this episode, Charline ROBBE, VP of Product at Bedrock, and Keran Boyd, Analyst at Caretta Research, discuss the future of streaming and the game-changing concept of hybridity. 🌐🚀Don't miss this unique insight into the streaming industry! 📈🎤
In this engaging episode, industry experts delve into the evolving landscape of streaming and the intriguing concept of hybridity. Over the past decade, the world witnessed an unprecedented surge in online video consumption, with the COVID-19 pandemic acting as a catalyst for this trend.
However, the streaming market encountered a new phase last year, characterized by a slowdown in VOD consumption growth. Faced with fierce competition and a saturation of content, streaming providers had to rethink their strategies to keep pace with the changing dynamics.
The solution? Hybridity. Many streaming platforms are now opting for a hybrid monetization approach, which combines elements of AVOD and SVOD. Guests break down the advantages of this approach, from diversifying revenue sources to enhancing user experiences.
Additionally, new content models like FAST have emerged, aimed at increasing AVOD revenue and user engagement. Discover why hybridity and innovative content models are not just buzzwords but vital strategies for streaming platforms to navigate the evolving landscape successfully.