The streaming industry has more data than ever.
So why is understanding the audience still such a challenge?

In this episode of Between The Frames, Samuel Sweet (Head of Strategic Pursuits, EMEA at Synamedia) joins Chris Redmond to explore the shift from data collection to real audience understanding.

Because in a more mature market, it’s no longer about how much data you have —
it’s about how well you use it.

From first-party data and personalisation to regional differentiation and changing consumer behaviour, this conversation gets into what’s actually driving the next phase of streaming.

“ It’s no longer a one size fits all. ”

If you’re thinking about how platforms evolve, how experiences are shaped, and what truly creates differentiation — this one is worth a listen.

It’s about how streaming platforms, broadcasters, and media companies need to rethink how they build, operate, and grow in a rapidly changing market.

🎙️ Between The Frames is available exclusively on the OTTRED App
Proudly sponsored by Synamedia Go

📲 Join the OTTRED community:
🌐 https://www.ottred.com

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In Episode 2 of Between The Frames, Chris Redmond sits down with Samuel Sweet, Head of Strategic Pursuits for EMEA at Synamedia, for a strategic conversation on where the OTT and broadcast market is really heading in 2026.

With decades of experience across the global media and streaming landscape, Samuel brings a unique perspective on what is no longer just a competitive market — but a market in transition.

In this episode, they explore the growing demand for managed services, the reality of vendor and platform consolidation, and why operators are now being forced to rethink how they run their TV businesses.

They also dive into the role of Synamedia Go in enabling end-to-end platform ownership, the shift from technology conversations to KPI-driven discussions at C-suite level, and why trust, reliability, and execution are becoming the true differentiators.

The conversation covers:
→ Why managed services are becoming the dominant model
→ How operators are simplifying complex, multi-vendor environments
→ The importance of KPIs, engagement, and monetisation in platform decisions
→ The evolution of advertising and personalisation in streaming
→ The role of Gen Z and changing viewing behaviours in shaping next-gen TV
→ Why markets like MENA are becoming central to the future of the industry

There’s also a look ahead to what’s coming next — including innovation around interactivity, multi-screen experiences, and what Synamedia is preparing to showcase at NAB.

Insightful, experienced, and grounded in reality — this is a conversation for anyone serious about where the industry is going next.

Between The Frames is proudly sponsored by Synamedia Go and hosted on the OTTRED App.

🎙 Join the community at www.ottred.com

Download the app now to be part of this rapidly evolving community backed by one of the largest technology providers in the global streaming industry, Synamedia Go.

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In Episode 1 of Between The Frames, Chris Redmond sits down with Steve Reeves, VP of Sales and Customer Enablement at Synamedia, for a wide-ranging conversation about what it really takes to compete in the OTT market in 2026.

With 30 years in the industry, Steve brings a rare combination of technical depth, commercial instinct and genuine customer empathy to one of the most competitive markets in technology. In this episode they cover the realities of selling in a crowded marketplace, the royal flush of price, credibility, reliability and innovation, and why the generational shift in content consumption might be the biggest inflection point the industry has ever seen.

They also get into what Synamedia Go is doing differently, why the OVP is becoming a commodity, what operators across LATAM, Africa, the Middle East and Southeast Asia are all asking for right now, and a teaser on what is coming at NAB.

Honest, experienced and genuinely worth your time.

Between The Frames is proudly sponsored by Synamedia Go and hosted on the OTTRED App.

🎙 Join the community at www.ottred.com

Download the app now to be part of this rapidly evolving community backed by one of the largest technology providers in the global streaming industry, Synamedia Go.

📱 iOS: https://apps.apple.com/us/app/ottred/id6746579216📱 Android: https://play.google.com/store/apps/details?id=com.ottred.www&pli=1

What happens when Europe’s leading streaming voices come together to rewrite the rules of television? 🙌
Join Chris Redmond ©️®️, CEO & Co-Founder of Redholt and OTTRED, LIVE on November 17th, 2025 at 3:00 PM (Dubai time) / 11:00 AM (UK time) for a special LinkedIn Live broadcast:
🎙️ The Future of TV: How European Broadcasters Are Shaping the Landscape
Recorded
Live on the Bedrock Streaming stand at IBC 2025, this exclusive conversation dives into how collaboration, competition, and innovation are reshaping the business of broadcasting.
Featuring:
🗣️ Jonas Engwall, CEO, Bedrock Streaming
🗣️ Marion Ranchet 🔜 CES, Founder & MD, Streaming Made Easy
🗣️ Ben Keen, Advisor, Looper Insights
Together, they explore:
👉 How European broadcasters are breaking old rivalries and building alliances (like TF1 x Netflix)
👉 The tech and regulation redefining the streaming landscape
👉 Why the next era of TV will be built on collaboration, not competition

🎙️ OTTRED presents a powerhouse conversation with three of the biggest minds in MENA's streaming and digital entertainment landscape.Pulling this episode together wasn’t easy — aligning the diaries of these heavyweights in the OTT space took some doing. But the result? A rare, behind-the-scenes look at the strategy, innovation, and collaboration driving the region's most exciting platforms.📺 Featuring:Danny Bates – Co-founder of StarzPlay, on content leadership, entrepreneurial grit, and what it takes to scale a streaming business in the Middle East.Evan Manolis – Product leader with sharp insights into building intuitive, scalable OTT platforms that actually connect with users.Jonathan Haysom – SVP at e& life, unpacking digital infrastructure, capacity demands, and the backbone of modern entertainment tech.🔥 Expect sharp takes, real chemistry, and serious knowledge — from product to platform, infrastructure to innovation.📌 Topics covered:The evolution of streaming in the Middle EastScaling product across diverse marketsInfrastructure challenges & opportunitiesUser experience, content strategy & growthWhy partnerships, trust, and vision matter now more than ever💡 Whether you’re in product, media, tech, or content — this is an unmissable deep dive with the people shaping the future of digital entertainment.👇 Subscribe for more real conversations from inside the industry.🔔 Hit the bell to stay updated on new episodes.💬 Drop your thoughts in the comments — what’s the biggest challenge you’re seeing in OTT right now?🔗 Download the OTTRED App:→ App Store: https://lnkd.in/djiX5iS2→ Google Play: https://lnkd.in/dPcZBnNt

Streaming Tricks You Should Know 🤔Why do some streaming platforms hold your attention and others lose you in seconds?In this walk & talk episode of the OTTRED Spotlight Series, Chris Redmond meets Dr. Hui Zhang, founder of Conviva, to breaks down his streaming tricks that reveals alot about audience behavior, trust, and the real psychology behind viewers.🎙️ Shot in Dubai ahead of CABSAT 2025, this conversation covers:- Why trust is the new streaming metric- What keeps viewers engaged (and what drives them away)- The emotional and data-driven sides of content strategy- How Conviva powers 500M+ viewers and influences platform success- The future of AI, streaming intelligence, and audience loyaltyWhether you're a media exec, creator, or platform leader, this episode is packed with insight into what’s changing and how to stay ahead.👉 Subscribe for more real conversations with the leaders shaping media, tech, and creator culture.🔔 Don’t miss the next episode: https://youtube.com/playlist?list=PLijK3Jj1wqAwsMo4QAnQESRydx1drDHnc&si=MFKFfVyMJk15z9t-Join the OTTRED community - Sign up at https://www.ottred.com to access events, resources, and conversations like this one.🔗 More on Conviva: www.conviva.comFollow our CEO and Co-Founder Chris Redmond ©️®️ and get in touch with him at: https://www.linkedin.com/in/chrisredmondredholt/#streaming #tricks #views #ai

What does it really take to grow and innovate in today’s streaming and broadcast industry?In this episode of the OTTRED Spotlight Podcast (Season 5), Salloum El Dahdaah (CEO) and Jessy Abou Habib (COO) of White Peaks Solutions pull back the curtain on the strategies, technologies, and mindset powering their success.From data-driven decision making to AI-powered production tools, and from scaling globally to embracing feedback and challenges, this is an unfiltered look at how one company is shaping the future of media technology.🔍 What You’ll Learn in This EpisodeWhy data is the non-negotiable foundation for growthHow AI can transform video production, transcription & translationThe role of client and team feedback in product innovationChallenges of global expansion — and how to navigate themWhy passion for problem-solving is the fuel for progress🎙 Guests:Salloum El Dahdaah – CEO, White Peaks SolutionsJessy Abou Habib – COO, White Peaks Solutions🎧 Host: Chris Redmond – OTTRED Spotlight Podcast📲 Join the OTTRED community for exclusive access to events, podcasts, and industry insights:🌐 www.ottred.com#ai #data #media

Saudi Arabia is betting big on media and entertainment - with Vision 2030 targeting up to $60 billion in investment and $12 billion in GDP contribution by the end of the decade. 🎬📈In this episode of the OTTRED Spotlight Podcast, Chris Redmond sits down with Mo Fadlallah, media strategist and consultant, to unpack:Saudi Arabia’s massive push into media and entertainmentThe difference between building a film industry vs. a film economyHow Saudi aims to create 100,000 new jobs by 2030The rise of local studios, cinemas, and festivals like the Red Sea Film FestivalWhy attention, emotion, and behavior matter more than algorithms in the future of contentThe opportunities for IP, original Arabic content, and global storytellingWhether you’re in streaming, content, or digital entertainment, this conversation reveals where the industry is heading and why Saudi might just be the next global powerhouse.👉 Don’t forget to like, comment, and subscribe for more insights from leaders across streaming, media, and tech.Download the OTTRED App and join the community for real-time alerts + exclusive content:📱 App Store → https://lnkd.in/djiX5iS2📱 Google Play → https://lnkd.in/dPcZBnNt

From BBC & Discovery to Boardrooms GloballyWhat happens when two of the most accomplished minds in media and technology come together for one conversation? You get an episode brimming with insights, foresight, and energy that cuts right to the heart of where media is heading.In this special episode, we welcome Ralph Rivera and Will Lock, the co-founders of Playmaker VenturesFrom the moment I met these guys for coffee before we entered the studio, I knew they would both bring world-class perspective and experience. Their anecdotes over coffee and their content prove it.Ralph Rivera has spent decades shaping digital transformation at the highest levels at some amazing brands, including as Director of Technology at the BBC and a global leader in building platforms that put audiences first. His expertise bridges media, technology, and strategy, making him one of the sharpest voices on the intersection of storytelling, innovation and what audiences want.Will Lock has carved out a career at the intersection of media, finance, and entrepreneurship, with a track record of launching and scaling ventures across global markets. His deep understanding of investment, growth strategy, and media evolution brings a unique perspective on how to turn vision into sustainable business models.On their own, they’re powerful thinkers. Together, they’re an outstanding duo whose complementary backgrounds, one grounded in technology and operations, the other in strategy and growth, make this conversation a must-listen.And if you’re not part of OTTRED yet, you’re missing out.📲 Download the app, join the community, and discover the conversations, events, and opportunities shaping our industry:→ App Store: https://lnkd.in/djiX5iS2→ Google Play: https://lnkd.in/dPcZBnNt#sports #bbc #discovery #business #streaming #media

🎙️ Can streaming scale smarter?In this episode of the OTTRED Spotlight Podcast, we’re joined by Tassilo Raesig, CEO of MainStreaming, to explore how infrastructure is shaping the future of streaming.From operational challenges to global expansion, Tassilo shares how MainStreaming is approaching the scalability puzzle - making content delivery more efficient, sustainable, and intelligent at every layer.If you're building for growth, navigating platform complexity, or investing in digital media - this episode is packed with sharp insight from someone who's done it at scale.🎧 Hosted by Chris Redmond | Season 5, Episode 1
The next chapter of streaming is being built now. Tune in, learn, and lead.🔗 Learn more about MainStreaming: https://www.mainstreaming.tv🌍 Join the OTTRED community: https://www.ottred.com/join#streaming #podcast #infrastructure #media #broadcast #technology #digitalmedia #leadership