Charlotta Hellichius is a passionate brand strategy leader unlocking change for C-suite clients across categories in the US and abroad. She has a proven track record of improving companies from the inside out, shaping product and services to customers' and employees needs, as well as crafting compelling comms and creative that strikes a chord. She began her career as a product designer, before becoming a technology trend forecaster, and starting her own business in the beauty category, called Baude. Originally from Stockholm, Sweden Charlotta currently lives in Rockaway Beach, NYC.

In this episode, Charlotta speaks with Gina Ciancone about the power of vagueness and her attitudes toward receiving feedback and the concept of failure.