Charter School Insider: The Business of Running Schools

In this episode of The Charter School Insider, host Daniel Casselli talks with Julie Anne Garretson, Network Director of Operations and School Support at Public Prep. Julie shares her extensive experience managing complex school relocations across New York City, focusing on three major moves Public Prep has navigated over the past two years. These include closing a flagship campus, managing temporary spaces, and the challenges of opening a new facility. Julie offers practical insights into the operational, logistical, and communication strategies that helped the team tackle these significant changes while maintaining high standards of school operation.

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In this episode of The Charter School Insider Podcast, we sit down with Tina Dass and Stacy-Ann Brissett, Senior Operations Directors at Prospect Schools (NY), to explore the critical role of operational infrastructure in driving the success of charter schools. Tina and Stacy-Ann share their insights on how they’ve helped shape efficient operations, focusing on everything from resource allocation and technology integration to data-driven decision-making. Whether you’re an executive looking to enhance operational strategies or improve day-to-day efficiencies, this episode offers practical solutions that can transform the way charter schools function behind the scenes.

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In this episode of The Charter School Insider Podcast, host Daniel Casselli sits down with Dallan Wortham, CEO and Founder of Charter Connect, to explore the essentials of digital marketing for charter schools. They discuss the importance of setting appropriate ad budgets, the differences in spending on Google versus Facebook ads, and how to determine cost per enrollment. Dallan shares practical tips for optimizing digital marketing efforts, including the significance of understanding your school's marketing needs, leveraging tools like Google PageSpeed Insights, and focusing on key metrics to maximize enrollment success.

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In this episode, we chat with Maria Blencowe, Director of Communications & Marketing at Georgia Cyber Academy, about how they grew enrollment from 8,000 to 10,000 students. Maria breaks down the strategies behind their digital marketing success and how charter schools can drive growth in a competitive educational landscape.

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In episode 29 of The Charter School Insider Podcast, Mollie Mitchell, Founder of The K12 Search Group, sheds light on why succession planning in charter schools often falters. With her expertise in executive recruitment, Mollie highlights the need for transparency, stakeholder involvement, and redefining the CEO’s role. Whether you're a board member, CEO, or aspiring leader, this episode offers practical advice for navigating leadership transitions.

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In Episode #28 of The Charter School Insider Podcast, “You don’t have to do it all: Leadership Lessons with Executive Coach MK Flynn,” host Daniel Casselli sits down with MK Flynn, an expert in executive coaching and education consulting. They delve into the art of effective leadership, emphasizing that it’s not about knowing everything but about continuous learning and strategic delegation. Discover key insights on balancing expertise, embracing humility, and leading with impact.

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In this insightful episode, Tricia Noyola, CEO of Rocky Mountain Prep, reveals the behind-the-scenes details of their groundbreaking merger with Strive Prep. She discusses the strategic motivations driven by declining enrollment and financial challenges, and how setting clear goals led to a unified vision. Noyola offers valuable advice on managing mergers, emphasizing the importance of embracing challenges, focusing on the mission, and addressing emotional impacts on staff. She also shares her favorite books for additional inspiration and strategic insights.

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In this episode, Vanessa Segovia Barry from Mariposa Consulting Group unpacks the secrets to mastering enrollment marketing for charter schools. She emphasizes critical elements often overlooked: goal setting, strategic resource allocation, and adapting to the seasonality of parent behavior. Learn how to enhance the parent experience and leverage automation to streamline communication.

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In this episode of The Charter School Insider, Daniel Casselli talks with Trey Vernaci, Sr. Director of Operations at RePublic Schools, about the shortage of qualified operations professionals in charter schools, focusing on Mississippi. Trey discusses his innovative solution: an operations leadership residency program covering key areas of operations and offering practical advice for replication. Gain valuable insights to enhance your school's operational efficiency.

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In this episode, Daniel Casselli outlines five best practices to make procurement a financial stability pillar. He stresses procurement's role in tough financial times and covers its four core pillars: strategic sourcing and cost management, policies, compliance and risk management, technology and data, and stakeholder engagement. The best practices are: revisiting the purchasing policy, listening to data, developing supplier relationships, standardizing and consolidating, and measuring performance.

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