In this episode, Glynis Tao explains why most e-commerce brands are overspending on ads and social media while underinvesting in the SEO foundation that actually drives sustainable growth. Drawing on insights from working with nearly 100 fashion and lifestyle brands, she shares key takeaways from Google Search Central Live 2026 and breaks down how AI search, Google AI Overviews, and generative search have not replaced SEO, but instead made clarity, structure, and customer intent more important than ever. The episode explores why many brands struggle with traffic that does not convert, the importance of aligning product pages and content with real search demand, and why authentic “non-commodity” content is outperforming generic AI-generated content. Learn how to build a stronger SEO foundation that improves visibility, conversion, and long-term revenue growth in e-commerce.

Takeaways

• Treat SEO as the foundation of your growth strategy.

• Align your collection and product pages with real customer search intent.

• Create authentic, non-commodity content for AI visibility.

• Prioritize clarity in your brand positioning, messaging, and site structure.

• Use SEO to improve the performance of your ads, content, and overall conversion rate.

• Commit to long-term organic growth instead of relying only on paid traffic.

About Glynis Tao

Glynis Tao is the founder of Chase Your Dreams Consulting, an online marketing agency specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands. 

Website: glynistao.com

Instagram: @glynistao

Start the free 5-Day SEO Visibility Accelerator https://go.glynistao.com/accelerator

Book a discovery call with me: https://tidycal.com/glynistao/book-a-call

In this episode, Vance Morris, business consultant and former Disney leader, shares expert insights on how brands can improve customer retention, form emotional connections with their audience, and sustainably grow through exceptional customer experience and loyalty strategies. Drawing from his unconventional journey and hands-on experience building businesses, he explains why many companies have a retention problem and are losing revenue after the first purchase due to weak or nonexistent post-purchase systems. He breaks down how Disney’s focus on emotional connection and repeat customers can be applied to businesses of any size. This episode highlights why discounts create false loyalty, how retention directly impacts profitability, and simple but powerful shifts that can turn one-time buyers into long-term advocates.

About Vance Morris

Vance Morris is a business consultant and customer experience expert who helps businesses stop losing revenue after the first sale by focusing on customer retention and loyalty. Vance comes from an unconventional background. From working as a security guard to becoming a leader at Disney and then rebuilding after bankruptcy, he brings a practical, experience-driven perspective to brand growth. He specializes in direct response marketing and engineered customer loyalty systems to turn one-time buyers into repeat, loyal customers, helping brands drive long-term profitability.

Website: vancemorris.com 

LinkedIn: www.linkedin.com/in/vancemorris/ 

YouTube: www.youtube.com/@Deliverservicenow 

Email: [email protected] 

Resource:52 Ways to Wow your Customer 

Key Takeaways

• Most brands don’t have a traffic problem—they have a retention problem

• Emotional connection is the key driver of repeat purchases and long-term loyalty

• The post-purchase experience is where loyalty is either built or lost

• Regular, non-salesy communication helps maintain valuable customer relationships

• Retention is more cost-effective than acquisition and has a direct impact on profitability

• Discounts create fake loyalty, while real loyalty comes from experience and consistent value over time

Follow us on Instagram @glynistao

Why isn’t your e-commerce brand growing, even when you’re investing in marketing?

In this episode, Glynis Tao breaks down what most fashion, beauty, and lifestyle e-commerce brands still get wrong about growth in 2026. Drawing from conversations with 9 founders, she shares the recurring patterns behind stalled growth and how to fix them.

You’ll learn why growth is not just a marketing issue, how weak product-market alignment impacts conversions, and why unclear brand messaging limits visibility across Google and AI search.

This episode also explores how business-first SEO, product strategy, and long-term thinking work together to build sustainable, revenue-driven growth.

If you’re an e-commerce founder struggling with inconsistent sales, low conversion rates, or unclear positioning, this episode will help you identify what’s really holding your brand back.

What You’ll Learn:

• Why growth is not just a marketing problem—and what it actually is
• How product-market alignment impacts conversions and demand
• The role of brand messaging and positioning in visibility and sales
• Why most brands struggle with clarity, not reach
• How short-term thinking is limiting long-term e-commerce growth

About Glynis Tao

Glynis Tao is the founder of Chase Your Dreams Consulting, an online marketing agency specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands.

Resources & Links

Website: https://glynistao.com

Instagram: @glynistao

Start the 5-day Fashion SEO Visibility Accelerator

Are your best customers feeling like strangers in your store?

In this episode, Katerina Ali, founder and CEO of Immersifi, breaks down why traditional loyalty programs are failing and how fashion brands can build real customer loyalty through recognition, not discounts.

With 25+ years of experience across fashion, marketing, and technology, Katerina introduces the concept of relational retail—a strategy focused on understanding, recognizing, and serving customers before they even make a purchase.

We cover how to move beyond transactional loyalty, unify online and in-store experiences, and use AI to support (not replace) human connection.

If you want to increase customer retention, build brand loyalty, and create a standout retail experience, this episode is for you.

About Katerina Ali

Katerina Ali is the founder and CEO of Immersifi, a clienteling and loyalty platform designed for physical retail brands. With over 25 years of experience across fashion, marketing, and technology, she helps brands improve customer recognition, retention, and in-store experience through a more human, data-driven approach.

Connect with Katerina:
Website: https://immersifi.xyz
Instagram: @katerinasstyle | @immersifi_xyz
LinkedIn: linkedin.com/in/alikaterina

Key Takeaways

• Customer recognition drives loyalty and revenue
• Discounts train customers to wait and weaken brand perception
• Relational retail focuses on experience, not transactions
• AI should support human connection, not replace it
• Personalization works when it’s based on real customer data
• Retention starts before the purchase, not after
• Strong brands evolve while staying grounded in their core values

Resources & Links

Become the Brand Everyone Finds First. Start the 5-Day SEO Visibility Accelerator

What does it really take to turn a product idea into something that sells and scales?

In this episode, I’m joined by Belinda Jacobs, product developer and founder of Tech Packs Co., to break down the full product development process for fashion brands. With over 15 years of experience, Belinda shares how to move from concept to production without costly mistakes.

We cover how to build strong tech packs, set realistic timelines, and make smarter decisions around pricing, materials, and margins. We also explore how to balance creativity with commercial viability and how SEO and customer data can help you design products based on real demand.

If you’re a founder looking to improve your product strategy, increase profitability, and create products that actually sell, this episode is for you.

About Belinda Jacobs

Belinda Jacobs is a product developer and technical designer, and the founder of Tech Packs Co. She helps fashion brands turn ideas into production-ready products that are both creative and commercially viable. With over 15 years of experience, she has developed thousands of products and specializes in helping founders streamline development, avoid costly mistakes, and build products aligned with real customer demand.

Takeaways

• Invest time upfront in creating a clear and detailed tech pack to avoid costly errors.

• Set realistic expectations when planning your product development timeline and budget.

• Approach product development as a strategic discipline, aligning every decision with your brand goals, target price point, and customer demand.

• Express creative ideas at the beginning of product development then refine it over time through constraints to balance creativity with commercial viability.

• Leverage search data and customer insights to forecast demand and guide your product line.

• Stay highly organized and build strong communication systems.

• Start with products that match your current capacity, whether that means simpler designs, smaller quantities, or more accessible materials.

• Think long-term by developing products that can be iterated on or expanded into a cohesive, scalable product line.

Contact Info

Website: https://techpacks.co

Instagram: @techpacks_co

Linkedin: @belindaalicejacobs

Liliane Daou shares how she moved from consulting to building CAHAIA, a culture house that designs wearable accessories and objects with the intention of spotlighting different cultures. CAHAIA was created through a series of intentional steps grounded in skill-building, financial planning, and long-term vision rather than a leap of faith. Liliane emphasizes how her strategy background informs her approach to business, and how that execution and iteration matter more than ideas alone. The conversation also challenges common myths around the luxury industry, revealing that building a meaningful brand is a slow process rooted in storytelling, trust, and world-building before sales. This episode encourages founders to think long-term, embrace uncertainty with structure, and build sustainably by combining creativity with strategic discipline.

About Liliane Daou

Liliane Daou is a former BCG consultant, cultural storyteller, and founder of CAHAIA, a culture house that transforms the identity of cities into design objects, beginning with handbags crafted from vinyl records. After six years advising global media, technology, and consumer companies, she stepped away from a structured consulting career to pursue a more creative and purpose-driven path at the intersection of strategy, culture, and design. Today, Liliane continues to work as an independent strategy consultant, partnering with leading organizations including The Business of Fashion, while building CAHAIA as a long-term luxury brand rooted in cultural narrative rather than scale. Her work is defined by a rare ability to bridge high-level business strategy with deeply intentional storytelling, helping reimagine how brands can create meaning, relevance, and lasting cultural impact.

Takeaways

• Start small and intentionally to strengthen your brand positioning early on.

• Stay anchored in a long-term vision while detaching from short-term fluctuations and comparisons.

• Surround yourself with a strong support system—entrepreneurship is easier to sustain when shared with people who challenge and encourage you. 

• To minimize risk when transitioning to entrepreneurship, build financial buffers, test the market, and create fallbacks.

• Focus on execution and iteration over perfect ideas.

• Build luxury (or any meaningful brand) through storytelling and world-building before focusing on sales or scale.

• Prioritize awareness and cultural relevance in the early stages as trust and desire take time to develop.

Contact Info

Website: http://www.cahaiaculture.com 

Instagram: @cahaiaculture, @liliane_daou

Linkedin: www.linkedin.com/in/Liliane-daou-9b7040b0

Discover what it truly takes to build a meaningful, lasting brand beyond surface-level marketing. Robyn Young explains that strong brands are rooted in a clear point of view and a deep understanding of their audience’s mindset, not just demographics or aesthetics. She introduces the concept of a “brand universe,” where every touchpoint works together to create a cohesive and memorable experience, and emphasizes that differentiation comes from ideas, not just visuals. The conversation also highlights the dangers of chasing short-term growth and vanity metrics, encouraging founders to focus instead on long-term brand resilience, loyalty, and trust. Ultimately, the episode reinforces that successful brands are built with clarity, conviction, and the discipline to stay focused on a distinct vision, even when it means not appealing to everyone.

About Robyn Young

Robyn Young is a brand strategist, author, and founder of Young & Co., a strategy studio dedicated to helping independent brands move beyond surface-level marketing to build what she calls “brand universes”: layered, immersive brand identities that foster recognition, trust, and long-term loyalty. Over the past decade, she has launched or relaunched more than a hundred brands, working with companies across all stages of growth, from emerging category leaders to established businesses undergoing major reinvention. Robyn’s work centers on helping founders articulate a clear point of view, strengthen brand resilience, and create businesses designed for lasting relevance rather than short-term hype. She is also the author of Build Your Brand Universe, a number one Amazon hot new release, and a sought-after speaker on brand strategy, positioning, and standing out in competitive markets.

Takeaways

• Build your brand around a clear point of view, not just a visually-polished aesthetic.

• Don’t try to appeal to everyone since specificity is what makes a brand memorable in crowded markets.

• Speak to your audience’s mindset and beliefs, not just their demographics.

• Create a cohesive brand universe where every touchpoint reinforces the same core idea.

• Avoid chasing vanity metrics and prioritize trust, loyalty, and word of mouth instead.

• Use brand strategy as a compass to guide decisions even in the early stages.

• Think long term and build for relevance rather than short term hype or quick wins.

Website: http://thisisyoung.co 

Instagram: @thisisyoung.co

TikTok: @robynyoung.co

Linkedin: https://www.linkedin.com/in/robyn-young/

In this episode, Carrie Sporer, co-founder of SWAIR, shares how her frustration with constantly washing sweaty hair during marathon training led her to create showerless shampoo, a new category in haircare. She discusses her transition from a luxury fashion career into entrepreneurship, the importance of choosing the right co-founder, and how building a brand on a bootstrap budget requires focus, scrappiness, and resilience. Carrie emphasizes the challenges of educating consumers when introducing a new product, and how visual storytelling, community-driven marketing, and in-person demos have been key to growth. She also opens up about balancing motherhood and business, redefining “balance” over the long term, and why a founder’s personal story can be a powerful tool for connecting with customers. This episode is the perfect encouragement for aspiring entrepreneurs to take that first step toward pursuing their business venture. 

About Carrie Sporer

Carrie Sporer is the co-founder of SWAIR, the beauty brand behind Showerless Shampoo, created to help people go from sweaty to ready without a full wash. She brings a strong background in luxury, having served as vice president of sales and operations at Edie Parker and director of sales at Judith Leiber. The idea for SWAIR came during marathon training runs in New York City, where she and co-founder Meredith Krill grew frustrated with the need to constantly wash sweaty hair. After more than a year of searching for a better solution, they decided to create their own. Today, Carrie channels her entrepreneurial drive into building a brand from the ground up while balancing the realities of motherhood and resilience in business.

Takeaways

• Build your business around a real problem to ensure genuine demand.

• Start small and focused rather than launching with too many products at once.

• Educating your customer is just as important as selling your product.

• Show your product in action to build trust and drive conversions.

• Leverage your personal story to create authentic connections with your audience.

• Embrace flexibility and think about balance over the long term, not day to day.

  
  

Contact Info

Website: ⁠swairhair.com⁠ 

Instagram: @swairhair

Linkedin: ⁠linkedin.com/in/carriesporer⁠

In this episode, fashion stylist and image consultant Jenni Lee shares how intentional styling can be a powerful tool for personal branding, visual communication, and professional growth. Drawing on more than 20 years of experience working with celebrities and major publications, she explains how clothing acts as a visual language that shapes first impressions and opens opportunities. Jenni discusses her philosophy of “more styling, less shopping,” encouraging people to make better use of the clothes they already own while building wardrobes that align with their personal brand and future aspirations. She also reflects on her pivot during the pandemic from celebrity styling to helping female entrepreneurs and founders use style to express authority, creativity, and authenticity in their businesses.

About Jenni Lee

Jenni Lee is a fashion stylist and image consultant with more than 20 years of experience shaping the visual narratives of celebrities, artists, and public figures. Her work has appeared in major publications including Harper’s Bazaar, Rolling Stone, People, and InStyle, and she has styled notable names such as Lauryn Hill and Scarlett Johansson. When the pandemic paused the entertainment industry, she pivoted her focus toward helping real women, such as female entrepreneurs and founders, use style as a tool for confidence, creativity, and personal branding. Today, she leads Style Club, a membership community built around her philosophy of “more styling, less shopping,” where she teaches ambitious women how to transform their existing wardrobes into powerful expressions of identity and authority.

Takeaways

• Style is a visual first impression of your personal brand
• Dressing aspirationally can shift your mindset and perception
• Invest in high-quality clothing that lasts
• Regular closet reviews help keep your wardrobe aligned with your goals
• Think of styling as a form of self-care




Website: http://jennileestylist.consulting 

Portfolio: jennileestylist.com 

Instagram: @jennileestylist 

Linkedin: @jennileestylist

In this episode of Chase Your Dreams, PR expert KJ Blattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why clear messaging and positioning are essential to helping your audience understand who you are, what you do, and why it matters. KJ shares practical tips for crafting concise, compelling brand statements, using free PR channels, and creating content that strengthens customer connections. The conversation emphasizes the mindset shift needed for self-promotion, showing that visibility is a leadership skill and a way to serve your audience. Discover actionable strategies to communicate your expertise, attract the right customers, and grow your business.

About KJ Blattenbauer

KJ Blattenbauer is a seasoned publicist with over 30 years of experience helping overlooked experts step into the spotlight. She is the founder of Hearsay PR, the author of How to Be a Media Darling and recent release, Pitchworthy, and a trusted voice in sharing no-nonsense PR advice that gets real results. KJ specializes in helping founders and entrepreneurs craft compelling messaging, build visibility, and establish authority.

Takeaways

• Visibility is a leadership skill that helps people understand your value

• Find your niche and speak to a specific audience 

• Clear messaging is essential to attracting the right audience

• Be proactive about pitching yourself to form media connections

• Earned media builds stronger trust than paid promotion 

• Visibility compounds over time

  
  

Website: www.hearsaypr.com 

Instagram: @hearsaypr, @kjblattenbauer

Linkedin: @kjblattenbauer