In this episode of Chasing Creativity, host Kiran Manral speaks with Deepali Naair, Group CMO of the CK Birla Group.
They discuss the role and importance of creativity in organisations and marketing. Nair shares insights about innovative ideas appealing to consumers, marketing creativity, fostering inclusivity, and coping with failure. She talks about the need for resilience and adaptability in the current state of global uncertainty.
Nair emphasises the importance of creating a safe space for team members to experiment and learn from mistakes. She concludes by highlighting how CMOs can drive creativity within organisations, by focusing on the consumer's perspective and improving their lives.
00:13 Introduction and Guest Welcome00:34 Understanding Creativity in Organisations03:43 Measuring Creativity and its Impact06:02 The Role of Creativity in Marketing07:12 Cultivating a Culture of Innovation and Creativity10:21 Dealing with Failure and Building Resilience11:40 The Impact of Uncertainty on Marketing and Innovation18:23 Going Against the Grain: Personal Experiences20:13 Brands that Excelled by Embracing Creativity24:14 The Role of CMOs in Driving Creativity26:18 Conclusion and FarewellFollow Bingepods on Instagram for more updates.
Show credits:
Produced by: Taha Shamshuddin
Sound Engineer: Siddharth Adhicary