In this episode of *Talent Chasing*, hosted by Brian Johnson and Chad Sowash, the focus is on entrepreneur James Mims and his journey in founding Mims Bands, a wristband company that has become an iconic part of Major League Baseball (MLB) history.

James shares how, as a senior at the University of Southern California, he came up with the idea for personalized wristbands for athletes, starting with a prototype for baseball player Dusty Baker. Over time, Mims Bands became widely recognized, worn by many notable MLB players like Eric Davis and Tim Raines. Despite facing numerous challenges, including resistance from MLB and the Players Association, Mims persevered and got his product used by over 130 players.

Mims reflects on the obstacles he faced as a Black entrepreneur, from difficulties gaining access to stadiums to dealing with legal battles. The conversation also highlights how Mims promoted individualism in a highly structured sport like baseball. Brian and Chad emphasize the lessons from his experience, particularly around persistence, relationships, and the critical role of talent in both sports and business.

The episode ends with a discussion of Mims' major accomplishments, including his partnership with Topps and the induction of his product into the Baseball Hall of Fame, cementing his legacy in the sport.

Chapters

00:00 Introduction and Background

01:19 Taking a Risk: Going for Your Unique Idea

08:11 Empowering Athletes through Individualism

14:54 The Lack of Player Marketing in Baseball

19:55 Breaking Barriers: The First Black Vendor in Baseball

23:57 Navigating Challenges and Building a Successful Business

37:50 The Journey of Mims Bands: Perseverance and Success

47:34 Overcoming Challenges with the Major League Baseball Players Association

59:42 The Power of Individualism in the Sports Industry

01:05:07 From Tops Project 70 to the Hall of Fame: A Pinnacle Achievement