Are you chasing likes, comments, and views? In this episode, I make the argument of why doing this is actually killing your content, and it’s one of the biggest reasons why you’re not successful on social media! Your goal with your content in 2024 should NOT be to go viral, and today I reveal what you need to be doing instead. I also share the results that we’re seeing with our own content strategy! On January 25th I’m hosting a free workshop titled The 3 Steps to Consistent $8k Months In Your Business This Year, and in it I’ll be giving you the solution to the 3 problems I talk about in this episode. You can get all the details and grab your spot now at this link!  Listen to Learn 3:22 - How social media is currently in a recession and the shifts brands are making that we need to be paying attention to  7:53 - Why it’s important to realize that chasing virality isn’t an actual strategy, plus what happens when you trade your authenticity for the opinion of others  10:09 - A special ask for you regarding how you can support this podcast and its message 12:01 - What a effective content strategy looks like and the biggest piece that I see missing when it comes to this  16:17 - Why niching is such an important piece of an effective content strategy 20:06 - Some of the things that we are doing right now in our content strategy and the results we are getting with it    Save your seat for our upcoming free workshop, The 3 Steps to Consistent $8k Months In Your Business This Year!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

407: Chasing Likes and Views is Killing Your Content

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig.  This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams.  

Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more!  Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business.  The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth.  

 Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!

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Self-Improvement

Are you frustrated that you're not growing your following on social media? This is a major frustration for so many people right now, myself included if I’m being honest! Today, I reveal the 3 main reasons why this is happening and I share the plan that we are going to be implementing in our company to address the issue. If you do what I teach in this episode, you absolutely will begin to grow your following again. So I ask you… how exciting would that be?! Listen to Learn 2:29 - A refresher on the marketing funnel and why understanding the objectives of it is key  5:26 - The type of content you must be creating for cold leads and the first mistake I see people making  8:33 - Exciting details on our brand-new workshop, Transformed!  9:35 - An area where those who are even posting value content are going wrong   12:57 - The key pieces to include in the top-of-funnel value content plus the third mistake that is hurting those who are looking to grow their following    Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed 411: Steal Our 4-Part Transformational Content Plan Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

425: 3 Reasons Why You Can't Grow Your Following

I’m extra excited to share today’s episode, because you’ll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media. This conversation will not only inspire you, but you’ll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business! If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://yourvirtualupline.com/transformed!    Listen to Learn 6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business  8:12 - What she did recently to truly embrace the call of leadership 10:15 - How transformational conversations literally changed Shannon’s business (and can for yours too!) 16:01 - Exciting details on our brand-new workshop, Transformed!  18:15 - How Shannon used cross-selling, another powerful strategy she learned in Love Serve Grow 21:18 - What you always need to make sure of when using this strategy in your own business  26:24 - The important distinction to be made and understood about the people who buy from you  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel    

424: How Shannon Made $4,000 From a Single Piece of Content!

You’ve most likely seen someone who has left a company, then trashed the company and the people they left. This type of thing happens often in our industry, but why are these ‘leaders’ doing this? It’s because they believe it will make themselves and their businesses look better. However, today I reveal all the ways in which it’s actually doing the exact opposite.  How can we expect others who are watching this sort of behavior to respect us and what we do if we don’t even respect ourselves? Let’s stop tearing each other down and do better while building our industry up! Listen to Learn 1:32 - What most people do when they leave a company, the reason behind it, and what I’ve observed during my years in the industry  4:18 - The long-term impact of trashing a company that you are leaving 6:28 - Exciting details on our brand-new workshop, Transformed!  8:56 - Where the opportunity really lies from a business perspective  10:42 - How you can grow personally when leaving a company, and what you can do when observing negative actions from someone else leaving  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

423: Let's Talk About 'Leaders' Who Trash Other Companies

Today’s show is a bit different… This episode is related to some news that very recently became public that Beautycounter, a respected and admired company in our space for many years, is shutting down. The reaction to this news that I’ve been made aware of has made me think of something that I absolutely hate about this profession, and that is the negativity in times like this and how certain individuals prey on the challenges and struggles of others. I was so fired up about this that I just did an Instagram Live about it, and I’m sharing the audio from that broadcast right here for you to tune into in case you missed it. Whether you’re a Beautycounter Brand Advocate or just somebody in this profession who wants to elevate the way you do business, this is an important episode. I hope this provides some clarity for you during difficult times, as I shine the light on the dark side of our industry. Listen to Learn 7:54 - What normally happens when news like this is announced and how I feel about this type of reaction 10:31 - A critical choice that we must make when we are going through challenging times  13:56 - Exciting details on our brand-new workshop, Transformed!  14:58 - Our own personal adversity that we faced as a company last year and the lessons I learned from experiencing it  18:10 - A simple question for you if you are going through tough times right now   Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

422: My Thoughts on the Beautycounter Situation

There’s a belief I’m seeing in our industry that team building is dead in 2024, and some companies are promoting the idea that you can still make money without building a team… but is this true?!  In this episode, I want to keep it real and share why team building is not dead. Not only that, but there is most likely a greater opportunity for you to build a team today than there has ever been. However, in order for you to take advantage of it you have to step up your mindset and your skill set. If you do, you can put your business in a position to win BIG time, and it is my intention that this episode will provide you with the direction and support to do just that! Listen to Learn 1:20 - Where the belief that team building is dead is coming from and the role that the pandemic played in it 2:49 - What really separates the growing and successful businesses in our industry from the rest  5:10 - Why I believe so strongly that the opportunity that exists today is so much greater than ever before  8:28 - Exciting details on our brand-new workshop, Transformed!  10:42 - The real price of joining a business, what your prospects will be evaluating, and how it’s about so much more than just money to them  12:54 - The three primary fears people have that will stack up the perceived price for them  15:35 - A challenge and an opportunity you have to uplevel your mindset and the systems you have in place when new people join your business  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed 417: The Downside of Selling Products from Multiple Companies Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

407: Chasing Likes and Views is Killing Your Content

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