Hello Listeners! In this week's episode I am inviting you on a reflective journey where we step back and truly delve into what it means to prioritize purpose over profit in our business endeavors.

Key Topics:

 

1. Understanding Purpose Over Profit

   - Differentiating between purpose and profit in business

   - Debunking the old narratives surrounding money and passion

 

2. Building a Culture Rooted in Purpose

   - Establishing a business culture that emphasizes purpose and impact

   - How focusing on mission can act as a GPS for decision-making

 

3. The Five Levels of Why

   - An introduction to the transformative exercise

   - My journey of discovering my own deeper motivations through the exercise

 

4. Aligning Products and Services with Your Mission

   - Strategies to ensure your offerings resonate with your mission

   - Creating a positive ripple effect through aligned business operations

 

5. Creating a Purpose-Driven Business

   - Identifying your passions and areas of impact

   - How to build a business that reflects your personal values and goals

 

Questions to Consider:

 

1. Have you ever felt like you were choosing between pursuing your passion and making money? How can aligning with a deeper ‘why’ resolve this conflict?

   

2. Have you considered establishing a clear, purpose-driven culture in your business? 

 

3. Are you aware of the 'Five Levels of Why' exercise? How might this tool aid in uncovering the core reasons behind your business choices?

 

4. How does the alignment of products,  services and a mission in your favorite brands potentially create a domino effect of positivity and growth?

About the Host:

Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 4x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business. 

Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams.  She is a frequent speaker on online business strategy, creating credibility + visibility, productivity  and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more.

Connect with Rebecca Cafiero:

 

 Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero  and @becomingyoupodcast !!